Setting The Terms of Reference For The Brand of Hearing Healthcare

By Geoff Cooling   We discuss brand a lot at our company because understanding the brand of our customers is an imperative for what we do. We know that the brand we represent on any online marketing we undertake has to be exactly the same as the brand feels when a prospect enters the practice and…

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The Service Component: Should We Really Embrace Industry Disruption? Part 2

Dr. Abrams continues his discussion on the disruptive forces facing the audiology and hearing aid industry   In Part 1, I introduced the concept of the service component of industry disruption; that is, we need to think beyond the price and delivery model of the product if we hope to address the issues raised by…

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2016: Will it be the Year of the Disruption? Gosh, I Hope So.

By Kim Cavitt, AuD So, did my provocative title get you to keep reading?  Please say yes because it is important for readers to learn more about the disruptive forces at play in our industry. Unlike many contributors before me, I see the audiology and hearing aid industry differently.  I do not fear the disruption.…

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Multichannel Hearing Aid Pricing: A Technology-Based Facade

The defensibility of tiered pricing linked to number of hearing aid channels is scrutinized in a two-part post series by Amyn Amlani, PhD.       Manufacturers engineer contemporary hearing aids with different levels of technology. The basis for the differing technology levels is based primarily on the number of channels (i.e., a range of…

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Audiologists: Don’t Shoot the PCAST Messenger

Editor’s note:  As public policy recommendations continue to fan the flames of hearing healthcare disruption, stakeholders of all persuasions enter the fray and take positions.  In today’s post, Michael Metz, PhD (a self-confessed contrarian) suggests that hearing healthcare providers should look to errors and excesses of our profession when assigning blame, rather than shooting the…

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Report Cards for Hearing Aids and Hearables, part 3

The Hearing Disruptions series seeks to cover the rapid changes taking place in hearing healthcare. Today’s post is culled from recent topics presented to the Institute of Medicine’s (IOM) Committee on Accessible and Affordable Hearing Health Care for Adults.     A Bi-Model Market for Hearing Aids and Ear Amplifiers Holly Hosford-Dunn, Ph.D.  Presented at the…

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