How Hearing Aids Are NOT Like Glasses

By: Holly Hosford-Dunn Ph.D. This week is a guest post from the Hearing Economics blog editor. To our HHTM readers, Eyes and ears are linked in our thinking and speaking, as in  “The eyes and ears have it.”  Have what, exactly?   Seeing and hearing are so different, why they are treated like kissing cousins?…

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Different Views on How to Proceed with “Selling”

Ryan Kalef has written for HHTM several times, usually as a guest Blogger for Holly Hosford-Dunn at Hearing Economics.  When he submitted his views on selling, we felt it was a better fit for the “Healthy Hearing” section.  Both professionals and consumers read this section.  As the co-editor (with Bob Martin), I felt it would…

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Customer Service: Theirs and Ours

In the past month a business associate and I have experienced disappointing customer service.  A few examples have come from hearing aid manufacturers. In one instance the manufacturer sent hearing aids out, but did not “connect” the serial numbers in their system to a specific patient name. Instead of just fixing the error in their…

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Educate Instead of “Marketing”

When I am chatting with my ad reps from the different local papers the same theme comes from each of them. How people are pulling back from their Marketing and Advertising budgets. The things that work take time and need a strong foundation, not a quick fix. Building your referral base of existing patients (or…

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