Your Opportunity to Market to Your Own Patients

Since the beginning, our practice has sent letters to patients for their birthdays and, especially, for hearing aid warranty renewals, since many of manufacturers will renew warranties through five years.  After the manufacturer warranty renewals expire, we still send reminders for annual exams and then introduce incentives to upgrade.  When the manufacturers’ warranties are no…

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Educate Instead of “Marketing”

When I am chatting with my ad reps from the different local papers the same theme comes from each of them. How people are pulling back from their Marketing and Advertising budgets. The things that work take time and need a strong foundation, not a quick fix. Building your referral base of existing patients (or…

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