The “M” Word Again
My father-in-law always told us that if we didn’t “market” our practice, it would be like a guy winking at a girl in the dark. That pretty girl wouldn’t know that guy was alive :). Audiologists have historically been reluctant marketers but I think we all can agree that it’s a necessary part of being…
Read MoreEducate Instead of “Marketing”
When I am chatting with my ad reps from the different local papers the same theme comes from each of them. How people are pulling back from their Marketing and Advertising budgets. The things that work take time and need a strong foundation, not a quick fix. Building your referral base of existing patients (or…
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