The Beauty of a Smart Phone

I recently received this email from one of my audiologists: “Hi All, I shared this with a patient today and thought I should send it to everyone as well. One of my cochlear implant patients uses an app called “ClearCaptions” to caption his phone calls on his iPhone. The app is also available on Android…

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Privacy and Social Media in HealthCare

In Private Practice, marketing and name brand is a very large piece of the puzzle. We want to brand our offices, not necessarily the product. The problem is the product is where much of the advertising money is. With our budgets we try to get the most bang for the buck, 10 years ago the…

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Educate Instead of “Marketing”

When I am chatting with my ad reps from the different local papers the same theme comes from each of them. How people are pulling back from their Marketing and Advertising budgets. The things that work take time and need a strong foundation, not a quick fix. Building your referral base of existing patients (or…

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