patient or customer

What’s In a Name?

I recently had a discussion with another hearing care professional regarding a topic about which, heretofore, I had no conscious idea that I had an opinion, much less passion. For my entire career as a hearing professional I have referred to the people who came to me for care as “patients”. This was my training…

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The Importance of a Multi-pronged Customer Acquisition Strategy

Editor’s Note: It’s easy to see that behemoths like Amazon, which combines online shopping, low prices and speedy delivery are utterly transforming the customer experience. Along with Amazon, however, many smaller companies such as Dollar Shave Club and Stitch Fix are getting in on the action by offering a convenient, hassle-free product at a reasonable…

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