Customization is the Antidote for Automation
by Brian Taylor, AuD, Editor-at-Large If you followed the unveilings at CES 2020, there’s really no doubt hearing aids continue to morph into consumer audio devices, as a growing number of consumer audio devices transform into hearing aids. Obviously, a greater number of choices, spread across a wide range of price points, is a positive…
Read MoreUsing Market Segmentation to Identify Underserved Populations
by Brian Taylor, AuD, Editor-at-Large As 2019 comes to a close and we inch closer to the FDA’s codification of over-the-counter (OTC) hearing aids, expected to occur in 2020, now is a good time for clinicians and business managers to create strategic plans that address some of the potential disruptions to the market. Let’s start…
Read MoreUsing Data to Improve Your Marketing Efforts
Editor’s Note: This is the last in a series of Signal and Noise posts that have explored some of the changes in patient acquisition strategies and the ability to gather more precise data about potential customers is becoming an essential component of a modern marketing strategy. In this final post we examine how small to…
Read MoreModernizing Your Physician Marketing Program
Editor’s Note: This is the third in a series of reports on multipronged patient acquisition strategies in hearing healthcare. The first is here. The second is here. –Brian Taylor, AuD, Editor-at-Large Over the past decade, several studies indicate that over a ten-year period, older adults with untreated hearing loss are at an increased risk of…
Read MoreUsing Social Media in the Customer Acquisition Process
In the last edition of Signal and Noise, Patty Greene and Austin Singleton of TruHearing built a strong case for the use of a multiprong customer acquisition strategy involving the use of carefully calibrated third party managed care contracts. In this edition of Signal & Noise’s customer acquisition series, we tap another expert, Michele Ahlman…
Read MoreThe Importance of a Multi-pronged Customer Acquisition Strategy
Editor’s Note: It’s easy to see that behemoths like Amazon, which combines online shopping, low prices and speedy delivery are utterly transforming the customer experience. Along with Amazon, however, many smaller companies such as Dollar Shave Club and Stitch Fix are getting in on the action by offering a convenient, hassle-free product at a reasonable…
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