Using Data to Improve Your Marketing Efforts
Editor’s Note: This is the last in a series of Signal and Noise posts that have explored some of the changes in patient acquisition strategies and the ability to gather more precise data about potential customers is becoming an essential component of a modern marketing strategy. In this final post we examine how small to…
Read MoreModernizing Your Physician Marketing Program
Editor’s Note: This is the third in a series of reports on multipronged patient acquisition strategies in hearing healthcare. The first is here. The second is here. –Brian Taylor, AuD, Editor-at-Large Over the past decade, several studies indicate that over a ten-year period, older adults with untreated hearing loss are at an increased risk of…
Read MoreUsing Social Media in the Customer Acquisition Process
In the last edition of Signal and Noise, Patty Greene and Austin Singleton of TruHearing built a strong case for the use of a multiprong customer acquisition strategy involving the use of carefully calibrated third party managed care contracts. In this edition of Signal & Noise’s customer acquisition series, we tap another expert, Michele Ahlman…
Read MoreThe Importance of a Multi-pronged Customer Acquisition Strategy
Editor’s Note: It’s easy to see that behemoths like Amazon, which combines online shopping, low prices and speedy delivery are utterly transforming the customer experience. Along with Amazon, however, many smaller companies such as Dollar Shave Club and Stitch Fix are getting in on the action by offering a convenient, hassle-free product at a reasonable…
Read MoreAt CES 2019 Hearing Aids and Consumer Electronics Continue to Morph: Some Considerations for the Profession
by Brian Taylor, AuD Nothing reflects the convergence of hearing aids and consumer audio devices like the flurry of new AI-driven features introduced at the recent Consumer Electronics Show in Las Vegas. At the annual Las Vegas event, said to be attended by nearly 200,000 persons, many of the mainstay hearing aid manufacturers showcased products…
Read MoreNewly Published Studies Could be a Watershed Moment Toward Third Party Funding of Hearing Devices
by Brian Taylor, AuD, and Kelly Tremblay, PhD Two studies, published by JAMA Otolaryngology on November 8th are compulsory reads for hearing care professionals concerned about accessibility and affordability of hearing-related services. Both studies, which relied on insurance claims data from the OptumLabs Data Warehouse, a division of the for-profit UnitedHealth Group, add to the…
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