Evidence Over Orthodoxy, Part 3: Where Do We Go From Here?
Editor’s Note: Terry MacTaggart offers his concluding remarks on how we can better serve people coping with hearing loss and communication challenges during one of the most uncertain moments in our lifetimes. Click here to view Part 1 and Part 2. What does this wish list for consumers imply for the industry? Strengthening…
Read MoreEvidence Over Orthodoxy, Part 2: Why are so Many People Left Out?
Editor’s Note: Terry MacTaggart continues his discussion on how we can better serve our customers – persons coping with hearing loss and communication challenges during one of the most uncertain moments in our lifetimes. Click here to view Part 1. Why are so many people left out? There are several well-known reasons –…
Read MoreEvidence Over Orthodoxy – Even During Uncertainty
EDITOR’S NOTE: The Lancet Commission on dementia prevention, intervention, and care published a report last week that highlights recommendations for policy makers and individuals to help reduce dementia risk worldwide. The report comes on the heels of a potential game-changer for those coping with the ill-effects of dementia – an easy-to-use blood test to diagnose…
Read MoreIn the Virtual World, Humans are Still Needed
By Brian Taylor, AuD, Editor-at-Large In the dystopian HBO series Westworld, android “hosts” cater to high paying “guests” (humans) of a Wild Wild-themed amusement park. The hosts are so proficient at copying human emotions, they have the ability to replace humans. Given all the advances in AI-driven hearing screening and hearing aid adjustment capabilities that…
Read MoreCustomization is the Antidote for Automation
by Brian Taylor, AuD, Editor-at-Large If you followed the unveilings at CES 2020, there’s really no doubt hearing aids continue to morph into consumer audio devices, as a growing number of consumer audio devices transform into hearing aids. Obviously, a greater number of choices, spread across a wide range of price points, is a positive…
Read MoreUsing Market Segmentation to Identify Underserved Populations
by Brian Taylor, AuD, Editor-at-Large As 2019 comes to a close and we inch closer to the FDA’s codification of over-the-counter (OTC) hearing aids, expected to occur in 2020, now is a good time for clinicians and business managers to create strategic plans that address some of the potential disruptions to the market. Let’s start…
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