Modernizing Your Physician Marketing Program
Editor’s Note: This is the third in a series of reports on multipronged patient acquisition strategies in hearing healthcare. The first is here. The second is here. –Brian Taylor, AuD, Editor-at-Large Over the past decade, several studies indicate that over a ten-year period, older adults with untreated hearing loss are at an increased risk of…
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The Terminally Ill Patient
One of the sadder aspects of laboring in a profession in which long-term therapeutic and personal relationships are often formed is that we all-too-often experience the passing of patients who have become our friends as well. On other occasions, patients may come to us for the first time, having recently received a poor prognosis. We…
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What’s in a Name: Addendum
I appreciate and welcome the response to my piece regarding the use of patient vs. customer. I particularly enjoyed reading the response by Gael Hannan (and not only because she had nice things to say about my writing). I must admit that I wrote that piece in, let’s say, an enhanced state of mind. I…
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What’s In a Name?
I recently had a discussion with another hearing care professional regarding a topic about which, heretofore, I had no conscious idea that I had an opinion, much less passion. For my entire career as a hearing professional I have referred to the people who came to me for care as “patients”. This was my training…
Read MoreUsing Social Media in the Customer Acquisition Process
In the last edition of Signal and Noise, Patty Greene and Austin Singleton of TruHearing built a strong case for the use of a multiprong customer acquisition strategy involving the use of carefully calibrated third party managed care contracts. In this edition of Signal & Noise’s customer acquisition series, we tap another expert, Michele Ahlman…
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Life and Work (and Hearing Care) Lessons from The Martian
Some time ago I read a book that became a very successful movie starring Matt Damon (Jimmy Stewart for our times, if you don’t mind my saying so). That book/movie was The Martian by Andy Wier. The movie very much recreates the tone of the book (tho I would recommend reading the book for a…
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