Clinical Governance and Teleaudiology
by Sophie Brice, PhD The field of audiology has experienced significant changes in recent years with the preparation for Over-The-Counter legislation in the USA for provision of hearing aids without a clinic or Audiologist. Closer to home we are experiencing government investigations into Audiology practices in Australia and a growth of Teleaudiology compatible products now…
Read More
A Modest Proposal: The Case for Speech-in-Noise Testing
The audiometric test battery is getting a little long in the tooth and could use some rejuvenation. For about the last 50 years the time-honored suite of tests has been in place virtually unchanged. Why should it change? After all, hearing is hearing. The auditory mechanism hasn’t changed. And hearing aid technology, well, we are…
Read More
Tackling Two Big Bugaboos in the Hearing Industry
by Paul U. Teie, MS There are two big bugaboos in the hearing industry these days. Well, OK, there may be more – there are OTC hearing aids, audiology assistants, the pointless enmity between audiologists, hearing aid dispensers and ENTs, and I’m sure we could come up with others. But the two that seem to…
Read More
… Where Often is Heard a Discouraging Word: MDs and Treatment for Hearing Loss
In a recent talk to a group of hearing care providers, I took an informal poll, asking what were some of the most discouraging things their patients had reported being told by their physician regarding their hearing. I knew what the results would be, having heard very disappointing things from scores of patients myself, over…
Read More
Do I Infantilize My Patients?
infantilize /inˈfantilīz/ – verb – to treat (someone) as a child or in a way that denies their maturity in age or experience. Infantalize is not a pleasant word. It conjures condescension and patronization, neither of which does any clinical caregiver wish to be guilty. There can be a fine line between condescension and explaining…
Read More
Using Data to Improve Your Marketing Efforts
Editor’s Note: This is the last in a series of Signal and Noise posts that have explored some of the changes in patient acquisition strategies and the ability to gather more precise data about potential customers is becoming an essential component of a modern marketing strategy. In this final post we examine how small to…
Read More