Hearing Aid Motivator – Fear?

Hearing aid advertising and news stories recently have reached a pinnacle in motivating purchasing behavior by referencing disabilities that are certain to scare hearing-impaired individuals (intentionally or not) if hearing aids are not worn.  And, this fear is a great hearing aid motivator, especially when hearing loss and non-use of hearing aids suggests resulting cognitive…

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All Ears Are “Real Ears,” But That’s Not Enough!

by Christopher Schweitzer, Ph.D.   H. Christopher Schweitzer, PhD has a long history of research, development, and clinical activity related to hearing and hearing aids, and continues to own the Family Hearing Centers of Colorado. He is a frequent contributor to HHTM (Hearing Health and Technology Matters).   Background Students in Signals and Systems learn…

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