Hearing Aid Sales Pushing the Big Three Fear Motivators

Hearing aid sales, along with advertising and promotion seems to have locked onto the Big Three (cognition, dementia, and Alzheimer’s disease) great fear motivators.  (Not all hearing aid advertising, but a significant amount focuses on the Big Three).  All three are currently promoted to result in cognition being reduced, slowed, or improved with the use…

Read More

Hearing Aid Fears

In a previous post, I referred to the “Big Three” motivators of current hearing aid sales promotion, the fears of: 1) deterioration in cognition, 2) increased dementia, and 3) increased Alzheimer’s disease.  What is being promoted heavily is that these three mental deterioration fears can be slowed, reduced or improved with hearing aid use.  Have…

Read More