Hearing Aid Motivator – Fear?

Hearing aid advertising and news stories recently have reached a pinnacle in motivating purchasing behavior by referencing disabilities that are certain to scare hearing-impaired individuals (intentionally or not) if hearing aids are not worn.  And, this fear is a great hearing aid motivator, especially when hearing loss and non-use of hearing aids suggests resulting cognitive…

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Hearing Loss: Aging, Medication, Cognition, Treatment

ADA: A Bad Day at Black Rock or A Good Day at Red Rock? Many years ago Spencer Tracy starred in a film as Macreedy, a one-armed man who came by train to the sparsely populated and isolated desert town of Black Rock in the Southwest United States. It was the first time in four years…

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