Knee, Typewriter, and Hearing Aid

Prior to the holidays, this post offered a suggestion that a much larger market exists for amplification products (aka hearing aids) if they are viewed as a consumer product rather than as a product identified only with hearing loss. The number of “consumers” greatly exceeds the number of “patients” – normally, a critical factor in…

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Call Them Customers

Call Them Customers My last three posts may have caused some anxiety among professional hearing aid dispensers, especially when they read the obituary of the hearing aid.  Some readers of this post may think these comments are extreme.  I ask readers to read this with their minds, not their emotions or from biased perspectives. This…

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