Hearing Aid Sales Pushing the Big Three Fear Motivators

Hearing aid sales, along with advertising and promotion seems to have locked onto the Big Three (cognition, dementia, and Alzheimer’s disease) great fear motivators.  (Not all hearing aid advertising, but a significant amount focuses on the Big Three).  All three are currently promoted to result in cognition being reduced, slowed, or improved with the use…

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Preferred Hearing Aid?

What Would be a Preferred Hearing Aid Performance?   Would a consumer select the same hearing aid performance as was recommended by an audiologist if given a choice among different signal processing schemes? The topic of a preferred hearing aid has been the topic of this series of posts over the last three weeks. Results…

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