Knee, Typewriter, and Hearing Aid

Prior to the holidays, this post offered a suggestion that a much larger market exists for amplification products (aka hearing aids) if they are viewed as a consumer product rather than as a product identified only with hearing loss. The number of “consumers” greatly exceeds the number of “patients” – normally, a critical factor in…

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Trimming the Sails – Part II

Part II of “Trimming the Sails” by Dr. Christopher Schweitzer continues as a provocative treatise relating to directions and thoughts as to why hearing aid market penetration fails to meet desired goals.  Dr. Schweitzer is Director of HEAR 4-U International; Chief of Auditory Sciences at Able Planet, Inc.; and Senior Audiologist, Family Hearing Centers in Colorado.…

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