Hearing Aid Sales Pushing the Big Three Fear Motivators
Hearing aid sales, along with advertising and promotion seems to have locked onto the Big Three (cognition, dementia, and Alzheimer’s disease) great fear motivators. (Not all hearing aid advertising, but a significant amount focuses on the Big Three). All three are currently promoted to result in cognition being reduced, slowed, or improved with the use…
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Hearing Aid Analyzers…Factory Floor Testing as a Start
by George J. Frye, M.Eng. and Wayne J. Staab, Ph.D. George Frye founded Frye Electronics, Inc., in 1973, where he designed the FONIX 5000, the first automatic digital hearing aid analyzer. Later work included the 6500, the first interactive real time analyzer. He lately helped with the design of the FONIX Colt, which is the first…
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