Hearing Aid Fears

In a previous post, I referred to the “Big Three” motivators of current hearing aid sales promotion, the fears of: 1) deterioration in cognition, 2) increased dementia, and 3) increased Alzheimer’s disease.  What is being promoted heavily is that these three mental deterioration fears can be slowed, reduced or improved with hearing aid use.  Have…

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Hearing Aid Motivator – Fear?

Hearing aid advertising and news stories recently have reached a pinnacle in motivating purchasing behavior by referencing disabilities that are certain to scare hearing-impaired individuals (intentionally or not) if hearing aids are not worn.  And, this fear is a great hearing aid motivator, especially when hearing loss and non-use of hearing aids suggests resulting cognitive…

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