Hearing Aid Sales Pushing the Big Three Fear Motivators

Hearing aid sales, along with advertising and promotion seems to have locked onto the Big Three (cognition, dementia, and Alzheimer’s disease) great fear motivators.  (Not all hearing aid advertising, but a significant amount focuses on the Big Three).  All three are currently promoted to result in cognition being reduced, slowed, or improved with the use…

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Hearing Aid Motivator – Fear?

Hearing aid advertising and news stories recently have reached a pinnacle in motivating purchasing behavior by referencing disabilities that are certain to scare hearing-impaired individuals (intentionally or not) if hearing aids are not worn.  And, this fear is a great hearing aid motivator, especially when hearing loss and non-use of hearing aids suggests resulting cognitive…

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