OTC Self-Fitting of Hearing Aids – Part II

Until recently, hearing aids supposedly weren’t able to be purchased over-the-counter (OTC). Instead, consumers had to have a professional evaluate their hearing loss, set the hearing aid’s performance, and teach proper use.  However, recent OTC sales of hearing aid legislation has opened the door to focus on OTC self-fitting of hearing aids.   Why is…

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Hearing Aid Market Penetration

Is There a Real Percentage Change in Hearing Aid Market Penetration rates?   This week’s post continues a discussion of hearing aid market penetration.  This was not the intended topic, but after reading last week’s presentation, some readers challenged Figure 1 of that post, even though the overall message was not challenged – that market penetration…

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