Sound Branding
Last week’s post chronicled the story of Harley-Davidson, the motorcycle manufacturer, attempting to get a federal trademark on what many call the unique sound of a Harley (motorcycle). After years and tens of thousands of dollars fighting comments from other motorcycle companies, and no end in sight to the litigation, Harley voluntarily withdrew their sound…
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HOG’s Sweet Sound
Sometimes late at night, accountant Laura Weiner thunders through the New River Tunnel in Fort Lauderdale, revving her Harley’s engine. ”I love that sound,” she says1. It is what many call the the HOG’s sweet sound. But, this sound is not a squeal, and this HOG is not for eating. And, evidently, many other…
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