Hearing Health & Technology Matters

Nick Fitzgerald has served as HHTM’s Chief Marketing Officer for the past 3 years. He is the President and Owner of AuDSEO, a full service digital marketing agency. With over 15 years of digital marketing experience, Nick is a highly data-driven marketer, with expertise in search engine optimization, digital analytics and forensics, social media, digital advertising, and web development. He has been involved in the construction and optimization of nearly 1,000 web presences, including some of the largest Fortune 500 companies.
Featured image for “Change on the Horizon: COVID-19 and the New Hearing Healthcare Consumer”
May. 13, 2020

Change on the Horizon: COVID-19 and the New Hearing Healthcare Consumer

Hearing Health & Technology Matters
Hearing Healthcare 2020 is a column where we explore the forces behind the changing landscape and disruptions impacting the hearing healthcare industry. This week, HHTM is exploring the impact COVID-19 may have on the hearing healthcare consumer and what sort of trends might we expect to see over the coming months and years.  To get a broader view of how the
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Apr. 30, 2020

Your Clinic’s Digital Presence: Preparing for the Future

Hearing Health & Technology Matters
The COVID-19 pandemic has not only raised serious health concerns but has generated global economic uncertainty. While much of the effect remains to be seen in the U.S., it is essential for hearing practice owners to note that a good offense is the best protection in uncertain times, something that requires planning and clear thought. Here are a few ways
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Apr. 30, 2020

Hearing Healthcare: A New Normal

Hearing Health & Technology Matters
During the first six weeks of the pandemic, I have answered hundreds of questions about COVID-19: What are the symptoms? How long does the virus live on surfaces? Are masks effective? Behind the myriad of questions, however, was a single concern: How do I stay safe and protect myself, my family, employees and patients? While COVID-19 is a new virus,
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Apr. 29, 2020

Is Hearing Healthcare Essential?

Hearing Health & Technology Matters
by Brandon Sawalich Helen Keller famously said, “Blindness cuts us off from things, but deafness cuts us off from people.” Throughout the COVID-19 pandemic I have heard the question, “Are hearing aids essential?” When posing this question, I suggest taking out the word “aid” and asking it again. “Is hearing essential?”  For those with hearing loss, it can be difficult
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Apr. 29, 2020

US Ear Device Patents for March 2020

Hearing Health & Technology Matters
The patent world continues to turn, pandemic notwithstanding.  You won’t find patent #10607258 listed in this month’s table. However, you just find its handiwork up in the sky, if airlines start flying again. For those on the ground, looking up or out their windows, IBM has a plan to capture our skyward-directed attention and perhaps our privacy:  System, method, and
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Apr. 23, 2020

Trust in Audiology Care: More Important Now Than Ever

Hearing Health & Technology Matters
by Jill Preminger, PhD I became aware of the importance of trust in audiology care while participating in an international research study in which we interviewed people and discussed their experience with and perceptions of hearing healthcare.  All participants had some degree of hearing loss and varying degrees of experience with hearing healthcare; for example, some had never had a
Featured image for “Signia Unveils New Practice Development Resource Center to Support Hearing Care Professionals Amid COVID-19”
Apr. 22, 2020

Signia Unveils New Practice Development Resource Center to Support Hearing Care Professionals Amid COVID-19

Hearing Health & Technology Matters
As the world continues to contend with the spread of the COVID-19 virus, Signia has created a new Practice Development Resource Center to help hearing care professionals navigate this challenging landscape, provide care to their patients remotely, and make the best decisions for their practice. “With many practices facing unprecedented challenges right now, Signia is eager to do everything we
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Apr. 22, 2020

COVID-19 and the New Normal

Hearing Health & Technology Matters
by Michele Hurley, AuD As a hearing healthcare provider, you play a crucial role in helping the people in your community communicate effectively, maintain important connections, and stay engaged and informed — which is especially critical amid the COVID-19 pandemic. A majority of those who are sheltering in place or have fallen victim to the COVID-19 virus are older adults,
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Apr. 20, 2020

Hearing Care in Hospitable Times: How Teleaudiology is Here to Help

Hearing Health & Technology Matters
by Sophie Brice, PhD Crazy Covid Times. That’s what I’ve come to call this weird, challenging new era we find ourselves in. My career pathway gives me a unique understanding of the challenges of overcoming the COVID virus itself and the lifestyle implications for our communities. I’ve always been led by an interest in health and helping people overcome illness.
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Apr. 10, 2020

Masking Rules for Hearing Care Professionals

Hearing Health & Technology Matters
Attention Hearing Care Professionals: Stevens and Davis (1938) said, “There are, in general, two conditions under which a normally effective auditory stimulus may fail to arouse a sensation.  One is when it is accompanied by another sound which obliterates or masks it; the other is when it is preceded by a sound which leaves the organism unresponsive or fatigued.”  Previous