Hearing Health & Technology Matters

Nick Fitzgerald has served as HHTM’s Chief Marketing Officer for the past 3 years. He is the President and Owner of AuDSEO, a full service digital marketing agency. With over 15 years of digital marketing experience, Nick is a highly data-driven marketer, with expertise in search engine optimization, digital analytics and forensics, social media, digital advertising, and web development. He has been involved in the construction and optimization of nearly 1,000 web presences, including some of the largest Fortune 500 companies.
Featured image for “Tinnitus – How you can help its sufferers”
Jan. 14, 2020

Tinnitus – How you can help its sufferers

Hearing Health & Technology Matters
It is an awful and distressing thing to observe a loved one suffer from tinnitus.  It debilitates the sufferer and ultimately renders the observer powerless. Here we talk about the various ways in which we can support those we love to manage this ‘invisible’ condition.   The truth about tinnitus    The overwhelming truth is that tinnitus can feel very
Featured image for “The Future of Practice Success… through Personal Concern and Exceptional Service!”
Dec. 29, 2019

The Future of Practice Success… through Personal Concern and Exceptional Service!

Hearing Health & Technology Matters
Dear Readers: During this holiday season, the editors at Hearing Health & Technology Matters (HHTM) are taking some time off. However, we are not leaving you without anything to read on our blog this week. Instead, we are publishing a special holiday edition filled with what we call our Readers’ Choices. Our Readers’ Choices featured this week are the posts
Featured image for “Tele-Audiology Pioneers: Q&A with Listen Lively CEO, Adam Karp”
Dec. 28, 2019

Tele-Audiology Pioneers: Q&A with Listen Lively CEO, Adam Karp

Hearing Health & Technology Matters
Dear Readers: During this holiday season, the editors at Hearing Health & Technology Matters (HHTM) are taking some time off. However, we are not leaving you without anything to read on our blog this week. Instead, we are publishing a special holiday edition filled with what we call our Readers’ Choices. Our Readers’ Choices featured this week are the posts
Featured image for “Over-the-Counter Hearing Aids as a Catalyst for Audiology Reimbursement Updates”
Dec. 28, 2019

Over-the-Counter Hearing Aids as a Catalyst for Audiology Reimbursement Updates

Hearing Health & Technology Matters
Dear Readers: During this holiday season, the editors at Hearing Health & Technology Matters (HHTM) are taking some time off. However, we are not leaving you without anything to read on our blog this week. Instead, we are publishing a special holiday edition filled with what we call our Readers’ Choices. Our Readers’ Choices featured this week are the posts
Featured image for “Using Market Segmentation to Identify Underserved Populations”
Dec. 23, 2019

Using Market Segmentation to Identify Underserved Populations

Hearing Health & Technology Matters
by Brian Taylor, AuD, Editor-at-Large As 2019 comes to a close and we inch closer to the FDA’s codification of over-the-counter (OTC) hearing aids, expected to occur in 2020, now is a good time for clinicians and business managers to create strategic plans that address some of the potential disruptions to the market. Let’s start by taking a closer look
Featured image for “US Ear Device Patents for November 2019”
Dec. 22, 2019

US Ear Device Patents for November 2019

Hearing Health & Technology Matters
Home Alone with Your Ear Devices Zipline Health’s patent #10463241 laments time lost and illness exacerbated by the inconvenient fact that “diagnosing external and middle ear infections requires a live in-person physician appointment and consultation.” The ear’s unclaimed territory beckons as a solution (image above). Zipline envisions  fully-loaded earpieces–light source, magnification lens, air conduction channel, miniature camera–coupled to an air
Featured image for “The Future of Hearing Healthcare: Interview with Starkey President, Brandon Sawalich”
Dec. 17, 2019

The Future of Hearing Healthcare: Interview with Starkey President, Brandon Sawalich

Hearing Health & Technology Matters
The hearing healthcare industry continues to face an uncertain future as the result of ongoing technological and regulatory disruption. Furthermore, changes in consumer behavior continue to push professionals to adapt beyond the traditional ways of delivering care. As we look to the new year, we would like to introduce readers to a new series at HHTM: Hearing Healthcare 2020. In
Featured image for “Google Rolls Out Promising New Ads Features”
Dec. 11, 2019

Google Rolls Out Promising New Ads Features

Hearing Health & Technology Matters
Google is known for being the primary channel for many online advertisers. For that reason, it has made some significant changes to its AdWords program to unveil new features. The phone number of the business is prominently displayed in the ad. Traditional Google ads are designed to encourage people to click on a link which will direct a Google user
Featured image for “Clinical Governance and Teleaudiology”
Dec. 10, 2019

Clinical Governance and Teleaudiology

Hearing Health & Technology Matters
by Sophie Brice, PhD The field of audiology has experienced significant changes in recent years with the preparation for Over-The-Counter legislation in the USA for provision of hearing aids without a clinic or Audiologist. Closer to home we are experiencing government investigations into Audiology practices in Australia and a growth of Teleaudiology compatible products now coming from all manufacturers. “Self-fit”
Featured image for “Pricing in Hearing Healthcare: Which Race are You Running? Part 2 – Consequences of Reduced Retail Pricing”
Dec. 10, 2019

Pricing in Hearing Healthcare: Which Race are You Running? Part 2 – Consequences of Reduced Retail Pricing

Hearing Health & Technology Matters
by Amyn M Amlani, PhD In Part 1 of the series on “Pricing in Hearing Healthcare: Which Race are You Running?,” the reader was provided with an overview of the supply-side’s strategy to reduce retail prices to encourage product uptake/adoption. Such a strategy, it was contended, supported the transition of hearing healthcare from a predominately provider-based market segment to a