Hearing Health & Technology Matters

Nick Fitzgerald has served as HHTM’s Chief Marketing Officer for the past 3 years. He is the President and Owner of AuDSEO, a full service digital marketing agency. With over 15 years of digital marketing experience, Nick is a highly data-driven marketer, with expertise in search engine optimization, digital analytics and forensics, social media, digital advertising, and web development. He has been involved in the construction and optimization of nearly 1,000 web presences, including some of the largest Fortune 500 companies.

Featured image for “US Ear Device Patents for October 2019”

US Ear Device Patents for October 2019

Hearing Health & Technology Matters

Behold, The Pinna Pinnas are visible and cute (e.g., Mickey Mouse, Hello Kitty and feature image). Historically, pinnas offered a popular form of corporal punishment and a quick sketch of evil-doers in 19th century German literature (“What big ears you have, Grandma”). And that’s about it.1 Audiologists tend to view the ear inside-out, focusing on inner ear sound processing functionality

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Bring in New Clients to Your Clinic with PPC Advertising

Hearing Health & Technology Matters

There are so many digital marketing terms thrown around nowadays that it is easy to get confused. Today we’re talking about pay-per-click marketing, or PPC, and how it can help you entice new clients through the doors of your hearing practice. What is PPC? When someone types a phrase into a search engine and hits submit, they’re sending a

Featured image for “US Ear Device Patents for September 2019”

US Ear Device Patents for September 2019

Hearing Health & Technology Matters

Ears Gone Wild With the proliferation of voice assistants talking to an even greater proliferation of IoT devices, not to mention everybody talking at once, it’s a jungle out there. Orion Labs, among others, considers the advantages of facilitated linking of user devices to other communication devices so wearers can figure out what’s up in group situations (#10402612). In

Featured image for “Pricing in Hearing Healthcare: Which Race are You Running? Part 1 – Market Segmentation”

Pricing in Hearing Healthcare: Which Race are You Running? Part 1 – Market Segmentation

Hearing Health & Technology Matters

by Amyn M Amlani, PhD In hearing healthcare, price continues to be a hot-button topic of discussion among consumers, providers, advocacy groups, legislators, professional organizations, and manufacturers of consumer electronic products and traditional hearing aids. The fundamental issue is that consumers and their supporters believe the costs associated with and the value received in treating impaired hearing are misaligned. This

Featured image for “… Where Often is Heard a Discouraging Word: MDs and Treatment for Hearing Loss”

… Where Often is Heard a Discouraging Word: MDs and Treatment for Hearing Loss

Hearing Health & Technology Matters

In a recent talk to a group of hearing care providers, I took an informal poll, asking what were some of the most discouraging things their patients had reported being told by their physician regarding their hearing. I knew what the results would be, having heard very disappointing things from scores of patients myself, over the years. Still, seeing all

Featured image for “The Importance of ‘Non-Manipulative Ethical Selling’”

The Importance of ‘Non-Manipulative Ethical Selling’

Hearing Health & Technology Matters

By Oliver F. von Borstel, MBD Most customers who need a hearing solution don’t know what they actually need—what is the most suitable for them? In my experience as an HCP Personal Coach, I have found that about 80% of hearing aid customers (whether new or existing) have a need that can only be solved by advanced hearing aids. Thus

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Tips for Managing Your Practice’s Social Media

Hearing Health & Technology Matters

Social media is no longer just about social networking – it’s now a key platform for businesses to attract new customers. With 335 million people using Twitter, 1 billion users on Instagram and 2.23 billion on Facebook, a significant number of potential customers are already using these platforms daily. You might already have a social media account for your hearing

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Hearing Loss to Hearing Recovery: My Detour Filled Journey

Hearing Health & Technology Matters

By Matt Hay, Director of Audiology Sales at Redux No one anticipates a life-altering experience when you’re a college student; living a seemingly carefree life with minimal interruptions, enjoying your youth and spending most mornings sleeping in and watching SportsCenter. This is the typical college student life I envisioned…but it wasn’t the one I lived. I was a

Featured image for “Protect Your Hearing! October is National Protect Your Hearing Month”

Protect Your Hearing! October is National Protect Your Hearing Month

Hearing Health & Technology Matters

The National Institute on Deafness and Other Communication Disorders (NIDCD) announced the observation of National Protect Your Hearing Month, which occurs each October to raise awareness about the causes and prevention of noise-induced hearing loss (NIHL). Nearly 24 percent of U.S. adults ages 20 to 69 have features of their hearing tests in one or both ears that suggest

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Do I Infantilize My Patients?

Hearing Health & Technology Matters

infantilize /inˈfantilīz/ – verb – to treat (someone) as a child or in a way that denies their maturity in age or experience. Infantalize is not a pleasant word. It conjures condescension and patronization, neither of which does any clinical caregiver wish to be guilty. There can be a fine line between condescension and explaining in lay language. When I