Hearing Health & Technology Matters

Nick Fitzgerald has served as HHTM’s Chief Marketing Officer for the past 3 years. He is the President and Owner of AuDSEO, a full service digital marketing agency. With over 15 years of digital marketing experience, Nick is a highly data-driven marketer, with expertise in search engine optimization, digital analytics and forensics, social media, digital advertising, and web development. He has been involved in the construction and optimization of nearly 1,000 web presences, including some of the largest Fortune 500 companies.

Featured image for “University of Michigan Sound Support Program Helps Families Navigate New World of Hearing”

University of Michigan Sound Support Program Helps Families Navigate New World of Hearing

Hearing Health & Technology Matters

ANN ARBOR, MICHIGAN — Receiving a cochlear implant as a baby was only the beginning of 10-year-old Rhys Craker’s hearing journey. Learning to live in a world full of sounds, with a cochlear implant, takes adjustment—for the patient and everyone in their life. It’s the mission of Michigan Medicine’s Sound Support program, an arm of the Cochlear Implant Program, which is

Featured image for “Global Alliance of Speech-To-Text Captioning Announces Launch of Founding Members Campaign”

Global Alliance of Speech-To-Text Captioning Announces Launch of Founding Members Campaign

Hearing Health & Technology Matters

WASHINGTON, D.C. – The Global Alliance of Speech-to-Text Captioning, a new 501(c)(6) not-for-profit trade organization, has announced the kickoff of its Founding Members Campaign in preparation for its formal launch. “Captioning has become an integral part of today’s society,” said Steve Clark, stenographer and Manager of Home Team Captions, who is serving as the organization’s Board Chair, “and we are excited

Featured image for “Oticon Employees Stuff the Bus with Backpacks and School Supplies for Local Students”

Oticon Employees Stuff the Bus with Backpacks and School Supplies for Local Students

Hearing Health & Technology Matters

SOMERSET, NEW JERSEY — Oticon, Inc. employees turned a company end-of-summer picnic into a back-to-school benefit for area students. In partnership with the United Way Stuff the Bus program, Oticon employees led a company-wide drive for donations of much-needed backpacks and school supplies for local youngsters. The donation of new school supplies allows children to start the school year

Featured image for “US ear device patents in July 2019”

US ear device patents in July 2019

Hearing Health & Technology Matters

Got Ear? The pinna, concha and external meatus are wonderful things for hands-free carry, fitness, entertainment and environment awareness. The cochlea is a wonderous thing for hearing, no matter how you get to it. In distal order of anatomy: Pinna as carrying case: consider patent #10382851 for an “Ear-wearable wireless communication flashlight,” when hearing is just not enough. (feature

Featured image for “Using Data to Improve Your Marketing Efforts”

Using Data to Improve Your Marketing Efforts

Hearing Health & Technology Matters

Editor’s Note: This is the last in a series of Signal and Noise posts that have explored some of the changes in patient acquisition strategies and the ability to gather more precise data about potential customers is becoming an essential component of a modern marketing strategy. In this final post we examine how small to medium sized practices can utilize

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The Key to Success!

Hearing Health & Technology Matters

After many years in business, I have found one thing to be true – Business is hard and it doesn’t’ seem to get easier regardless of how long you have been in business. Experienced and novice business owners both seem to struggle with operating a profitable practice and then staying on track once you discover what you have to do

Featured image for “Illinois Passes Bill Requiring Insurance Coverage of Hearing Aids for Seniors”

Illinois Passes Bill Requiring Insurance Coverage of Hearing Aids for Seniors

Hearing Health & Technology Matters

SPRINGFIELD, ILLINOIS — The Illinois legislature has passed House Bill 3503, which requires insurance companies to provide optional coverage for hearing aids and related services for all individuals 65 years of age and older when they are prescribed by a hearing care professional. The legislation was championed by State Senator Jennifer Bertino-Tarrant (D-Shorewood). House Bill 3503 passed the Senate

Featured image for “An Audiologist’s Guide to Responding to Professional Threats”

An Audiologist’s Guide to Responding to Professional Threats

Hearing Health & Technology Matters

by Kim Cavitt, AuD Many audiology practice owners are concerned about the future. The perceived threats to private practice, such as third-party administrators/provider networks, over the counter/direct to consumer hearing aids, big box retailers, and insurance policies and reimbursement appear to paralyze many and instill anger in others. There are opportunities that can emerge from even the darkest of situations.

Featured image for “The Potential of Design Thinking in Reforming Hearing Healthcare”

The Potential of Design Thinking in Reforming Hearing Healthcare

Hearing Health & Technology Matters

by Kate Baldocchi, AuD & Amyn M. Amlani, PhD The hearing aid industry has experienced remarkable technological advancements in signal processing capabilities over the past two decades. During this same time, the profession of audiology has increased its efforts to act on the needs of consumers (e.g., patient-centered care), have systems in place (e.g., evidenced-based practice [EBP]), and follow them

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The Verbose Patient

Hearing Health & Technology Matters

In my work, one question that comes up on a regular basis is, “How do I deal with the patient who hijacks the appointment by dominating conversation?” If you have been around for a while, you know what they mean. This is the patient who talks to the point that little or nothing can be accomplished. They are not receiving