Hearing Health & Technology Matters

Nick Fitzgerald has served as HHTM’s Chief Marketing Officer for the past 3 years. He is the President and Owner of AuDSEO, a full service digital marketing agency. With over 15 years of digital marketing experience, Nick is a highly data-driven marketer, with expertise in search engine optimization, digital analytics and forensics, social media, digital advertising, and web development. He has been involved in the construction and optimization of nearly 1,000 web presences, including some of the largest Fortune 500 companies.

Featured image for “Jonathan Hutcherson Offers Inspiration and Music at 2019 AG Bell LOFT Program”

Jonathan Hutcherson Offers Inspiration and Music at 2019 AG Bell LOFT Program

Hearing Health & Technology Matters

Singer/Songwriter and 2018 Oticon Focus on People “Special Achievement” Award Winner Jonathan Hutcherson shared his unique story and his talent with teens participating in the 2019 AG Bell Leadership Opportunities for Teens (LOFT) program in Washington, DC. The summer program, now in its 23rd year, is dedicated to shaping and transforming the lives of teens who are deaf and

Featured image for “New Study Suggests Hearing Loss in Middle Age May Double Risk of Developing Dementia”

New Study Suggests Hearing Loss in Middle Age May Double Risk of Developing Dementia

Hearing Health & Technology Matters

Hearing loss in middle age was found to be associated with higher odds of cognitive decline and dementia later in life, according to a large study conducted in Taiwan published in JAMA Network Open on July 31st. Using data from more than 16,000 men and women, researchers found that a new diagnosis of hearing loss between ages 45 and 65 more than

Featured image for “Why Your Clinic’s Local Listing Accuracy Matters”

Why Your Clinic’s Local Listing Accuracy Matters

Hearing Health & Technology Matters

You might not realize this, but you have a home-field advantage over your larger national competitors. Search engine algorithms tend to favor local results over national results, which is ideal for local businesses like yours. It allows you to focus in on the potential hearing aid customers in your specific area. This is why it’s important for your hearing practice

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Audiology and the Wisdom of Jeb Blount

Hearing Health & Technology Matters

Editor’s Note: This is the first of a series of articles will be dedicated to the wisdom of Jeb Blount, author of People Buy You (2010, John Wiley & Sons, Inc.), which is available wherever books or e-books are sold. I would recommend it highly. –Paul Teie, MS Myth: People Buy from People They Like – Truth: People Don’t Buy

Featured image for “Missouri Governor Signs Statewide Hearing Aid Distribution Program Into Law”

Missouri Governor Signs Statewide Hearing Aid Distribution Program Into Law

Hearing Health & Technology Matters

JEFFERSON CITY, MISSOURI – Missouri Governor Mike Parson has signed Senate Bill 101 into law. This measure will allow the Missouri Commission for the Deaf and Hard of Hearing (MCDHH) to begin establishing a statewide hearing aid distribution program for low-income Missourians. Senate Bill 101 was Truly Agreed To and Finally Passed by the Missouri legislature on May 14, 2019.

Featured image for “Moving Beyond the One-Size Fits-All Hearing Aid Instruction Booklet Requires a Different Kind of Customization”

Moving Beyond the One-Size Fits-All Hearing Aid Instruction Booklet Requires a Different Kind of Customization

Hearing Health & Technology Matters

By Brian Taylor, AuD, Editor-at-Large As providers gear up for the FDA’s codification of over-the-counter (OTC) hearing aids, there is chatter on social media about how customization will remain a primary advantage of the delivery of care, in person, by licensed providers. Besides earmolds, of course, several acoustic parameters such as gain and compression have been customized by providers for

Featured image for “Ear Device Patents in June 2019”

Ear Device Patents in June 2019

Hearing Health & Technology Matters

This month’s patent crop once again drives home the impression that hearing aids are only one version of innovative tinkering around the ear. Consider GN Hearing’s interesting patent #10327071, intriguingly entitled “Head-wearable hearing device.” Consider that title: where else but the head would a hearing device go? And why device instead of hearing aid? Words Matter GN is

Featured image for “Evidence of Emerging Technologies as a Treatment Option for Mild-to-Moderate Hearing Loss”

Evidence of Emerging Technologies as a Treatment Option for Mild-to-Moderate Hearing Loss

Hearing Health & Technology Matters

by David Maidment, PhD In August 2017, President Trump signed into law the Food and Drug Administration (FDA) Reauthorization Act, which included the Over-the-Counter (OTC) Hearing Aid Act. The primary intention of the Act is to improve accessibility and affordability to hearing healthcare in adults with mild to moderate hearing loss. The FDA has one more year (by August 2020)

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Modernizing Your Physician Marketing Program

Hearing Health & Technology Matters

Editor’s Note: This is the third in a series of reports on multipronged patient acquisition strategies in hearing healthcare. The first is here. The second is here. –Brian Taylor, AuD, Editor-at-Large Over the past decade, several studies indicate that over a ten-year period, older adults with untreated hearing loss are at an increased risk of acquiring several conditions, including a

Featured image for “Hört auf, die Telefonspulen schlecht zu reden!”

Hört auf, die Telefonspulen schlecht zu reden!

Hearing Health & Technology Matters

Von Gael Hannan Ich weiss nicht, wie ich dies noch deutlicher sagen kann: Telefonspulen (Induktionsspulen) in meinen Hörgeräten haben mein Leben besser gemacht. Besser, glücklicher, leichter und enger mit anderen Menschen verbunden – es gibt Abertausende von uns. Wegen dieser positiven Erfahrung ist es für uns – als Botschafter für Menschen mit einer Hörbeeinträchtigung und den internationalen Organisationen – frustrierend