Hearing Health & Technology Matters

Nick Fitzgerald has served as HHTM’s Chief Marketing Officer for the past 3 years. He is the President and Owner of AuDSEO, a full service digital marketing agency. With over 15 years of digital marketing experience, Nick is a highly data-driven marketer, with expertise in search engine optimization, digital analytics and forensics, social media, digital advertising, and web development. He has been involved in the construction and optimization of nearly 1,000 web presences, including some of the largest Fortune 500 companies.

Featured image for “Telehealth in your Practice: What are you waiting for?”

Telehealth in your Practice: What are you waiting for?

Hearing Health & Technology Matters

by Suzanne Younker, Au.D. Telehealth’s origins trace back to the 1960s when NASA wanted to know how a zero-gravity environment in space travel impacted astronauts’ vital signs. Monitoring their health from afar led to an essay in the Bulletin of the Medical Library Association, “Earth-Bound Physicians Trying to Diagnose or Treat a Patient in a Remote Location.” NASA may have

Featured image for “Consumers Need To Know What They Are Missing!”

Consumers Need To Know What They Are Missing!

Hearing Health & Technology Matters

by Robert Bishton, BC-HIS Recently, New York State changed the CE requirements for dispensing Audiologists and Hearing Instruments Dispensers to include one hour of instruction on telecoil (t-coil) and other assistive listening devices. Five other states: Arizona; Florida; Rhode Island; Utah and Delaware have adopted similar laws. Our New York law also requires that a sign notifying consumers of this

Featured image for “The Future of Practice Success… through Personal Concern and Exceptional Service!”

The Future of Practice Success… through Personal Concern and Exceptional Service!

Hearing Health & Technology Matters

By Oliver F. von Borstel, MBD Many independent practices or private small chains which sell hearing aids are struggling to stay afloat, pay wages and bills, and survive the current business year. I have many such clients who can no longer see the future. Most of those businesses often focus on selling hearing aids accessories related to better hearing (e.g.

Featured image for “Dr. Gyl’s Secret to Success in Private Practice”

Dr. Gyl’s Secret to Success in Private Practice

Hearing Health & Technology Matters

by Gyl Kasewurm, AuD I’ve been asked many times what is the Secret to Success. One thing I am sure of is “There is No Secret”! It’s just hard work, setting goals and consistently trying to meet them. However, monitoring key elements of success will help make sure a business stays on track. Here are some suggestions: Love

Featured image for “Life and Work (and Hearing Care) Lessons from The Martian”

Life and Work (and Hearing Care) Lessons from The Martian

Hearing Health & Technology Matters

Some time ago I read a book that became a very successful movie starring Matt Damon (Jimmy Stewart for our times, if you don’t mind my saying so). That book/movie was The Martian by Andy Wier. The movie very much recreates the tone of the book (tho I would recommend reading the book for a fuller understanding of the main

Featured image for “The Importance of a Multi-pronged Customer Acquisition Strategy”

The Importance of a Multi-pronged Customer Acquisition Strategy

Hearing Health & Technology Matters

Editor’s Note: It’s easy to see that behemoths like Amazon, which combines online shopping, low prices and speedy delivery are utterly transforming the customer experience. Along with Amazon, however, many smaller companies such as Dollar Shave Club and Stitch Fix are getting in on the action by offering a convenient, hassle-free product at a reasonable price. What does this rise

Featured image for “The Era of Low Hanging Fruit Is Over: Finding Long-term Practice Success in Spades Requires a Willingness to Adapt New Ideas”

The Era of Low Hanging Fruit Is Over: Finding Long-term Practice Success in Spades Requires a Willingness to Adapt New Ideas

Hearing Health & Technology Matters

by Brian Taylor, AuD Not long ago it was possible for a hearing care practice to thrive with a nominal investment in marketing. Through the first 20 years of the digital era, roughly 1995 to 2015, a practice could run a catchy promotional advertisement in the local newspaper or offer a “digital hearing aid” consumer seminar with a technical expert

Featured image for “The Economic Realities of Tomorrow’s Independent Hearing Health Practice: Part 1”

The Economic Realities of Tomorrow’s Independent Hearing Health Practice: Part 1

Hearing Health & Technology Matters

by Dave Smirga, MA, and Greg Frazier, PhD, AuD What makes owning and operating an independent hearing health practice financially successful? The simplistic answer would be “when the practice makes more money than it spends.” Through the nineties and even through the early 2000’s, the engine that could be relied on to deliver this equation was hearing aid sales.

Featured image for “5 Strategies to Help Patients Find Your Audiology Practice Online”

5 Strategies to Help Patients Find Your Audiology Practice Online

Hearing Health & Technology Matters

by Nick Fitzgerald If you ask any online marketer, they’ll tell you that the majority of your future customers are going to be found online. If you’re feeling doubtful, consider that 290 million Americans were online in 2016. More recent data reveals that 77% of Americans use smartphones. All that is to say that your future customers are most certainly

Featured image for “US Ear Device Patents in March 2019”

US Ear Device Patents in March 2019

Hearing Health & Technology Matters

People know, without conscious thought, that you can’t talk to someone if they’re asleep. Likewise, we naturally go to sleep or at least zone out if we don’t want to hear someone talking. These are examples of physiological “state” variables, in which the response (e.g., hearing/attending or not) is dependent only on our state of being, not on other processes.