Hearing Health & Technology Matters

Nick Fitzgerald has served as HHTM’s Chief Marketing Officer for the past 3 years. He is the President and Owner of AuDSEO, a full service digital marketing agency. With over 15 years of digital marketing experience, Nick is a highly data-driven marketer, with expertise in search engine optimization, digital analytics and forensics, social media, digital advertising, and web development. He has been involved in the construction and optimization of nearly 1,000 web presences, including some of the largest Fortune 500 companies.

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How the Hearing Industry is Creating Better Lives for Those With Tinnitus

Hearing Health & Technology Matters

by Dr. Sara Burdak, Chief Audiology Officer, Starkey Audiologists find their way into the profession for a multitude of reasons, but overwhelmingly it is because of the desire to help people. One thing that unites us is the mutual goal of improving the lives of people with hearing and balance disorders, including tinnitus, a common and potentially debilitating condition. More

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The Future of Hearing Device Innovation: Expert Panel Discussion

Hearing Health & Technology Matters

During the inaugural Future of Hearing Healthcare conference held in March, we hosted two panel discussions with experts from around the industry to discuss a myriad of topics related to the future of device innovation and the future of industry economics. Each panel was moderated by Dave Kemp, Director of Business Development at Oaktree Products and Host of the Future Ear Radio

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NAP Consistency and Your Clinic

Hearing Health & Technology Matters

Location matters tremendously for your hearing practice, online or offline, especially for local SEO. Google emphasizes the importance of displaying search results for location-based searches by using the location information on each company website and information obtained from other websites to serve such search results. This is where NAP comes in handy. What exactly is NAP? Simply put,

Featured image for “US Ear Device Patents for February 2021”

US Ear Device Patents for February 2021

Hearing Health & Technology Matters

GN Hearing’s two distinct lines of business have long covered diverse hearing needs, ranging from medical devices for hearing loss to head-worn devices for communications and streaming. Its newly proposed device (Fig 1, right) may like a molar tooth but GN remains firmly situated in the ear (#114 in the illustration). True to its history of wide-ranging innovation for auditory

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What to Look for at AAA 2021

Hearing Health & Technology Matters

by Adam Dawson As you may already know, the American Academy of Audiology (AAA) Conference will be entirely virtual this year. While it isn’t the same as experiencing the spectacle in person, it’s still worth checking out as many manufacturers have some exciting news, promotions, and product updates to share. The show takes place on the days of April 14-16,

Featured image for “Adoption First: A Consumer and Provider Centric View of a Changing Hearing Aid Landscape”

Adoption First: A Consumer and Provider Centric View of a Changing Hearing Aid Landscape

Hearing Health & Technology Matters

by Kim Cavitt, AuD John Smith is a 55 year old, self-employed farmer in rural America. Access to hearing healthcare, on a good day, is a solid 45 minute drive from his farm. The available options are open Monday through Friday, 8 am to 5PM. This cuts into the heart of his work day. No one can fill in for

Featured image for “US Hearing Aid Pricing: Part 5 – The Markup Ratio”

US Hearing Aid Pricing: Part 5 – The Markup Ratio

Hearing Health & Technology Matters

The series on hearing aid pricing began in fall 2020 with a look at average nominal (Part 1) and inflation-adjusted (Part 2) wholesale costs. As we moved into 2021, readers were presented with findings for the average nominal (Part 3) and inflation-adjusted (Part 4) retail costs. In the fifth, and final, installment of this series, we do the unthinkable and

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How to Deal with a Negative Online Business Review

Hearing Health & Technology Matters

No matter how well your hearing practice is run, there will come a time where a patient doesn’t have the experience they expect, and they’ll let the world know about it. When this occurs, though, a rare opportunity arises. If you recover quickly from the error, you will establish a better relationship with the customer than you had previously. This

Featured image for “The audiogram is complex: This new tool helps audiologists explain it”

The audiogram is complex: This new tool helps audiologists explain it

Hearing Health & Technology Matters

by Lise Lotte Bundesen The future of hearing care won’t just be about technology. More than ever, people with hearing loss want to understand their condition and be involved in decisions about their care. But many find the audiogram – that fundamental audiological tool – difficult to understand, leaving them disempowered and disillusioned. A new tool from the Ida Institute

Featured image for “US Ear Device Patents for January 2021”

US Ear Device Patents for January 2021

Hearing Health & Technology Matters

Use a 9 Iron and Watch for Innocent Bystanders Added features keep popping up on Hearables, as expected, but they’re also showing up in clever ways on hearing aids, targeting specific and general needs of wearers. Here are two fun forays in that direction from this month’s patent list: Starkey’s 10894194 for an Ear-wearable device providing golf advice data