Hearing Health & Technology Matters

Nick Fitzgerald has served as HHTM’s Chief Marketing Officer for the past 3 years. He is the President and Owner of AuDSEO, a full service digital marketing agency. With over 15 years of digital marketing experience, Nick is a highly data-driven marketer, with expertise in search engine optimization, digital analytics and forensics, social media, digital advertising, and web development. He has been involved in the construction and optimization of nearly 1,000 web presences, including some of the largest Fortune 500 companies.

Featured image for “US Hearing Aid Pricing: Part 4 – Inflation-Adjusted Retail-Side Trends”

US Hearing Aid Pricing: Part 4 – Inflation-Adjusted Retail-Side Trends

Hearing Health & Technology Matters

In our series on hearing aid pricing, readers have been provided with data on average nominal (Part 1) and inflation-adjusted (Part 2) wholesale hearing aid price, and, more recently, with average nominal retail hearing aid pricing (Part 3). In the fourth installment of this series, the reader is presented with a comparison between unadjusted and inflation-adjusted average retail cost of

Featured image for “Bill Austin: Celebrating 60 Years of Caring”

Bill Austin: Celebrating 60 Years of Caring

Hearing Health & Technology Matters

by Brandon Sawalich In life and business, we have a desire for coaches, counselors and mentors. Since 1992, I have been fortunate enough to have a front row seat to my mentor, Starkey Owner and Chairman Bill Austin. Having this steady mentor throughout my life and career has not only shaped who I am as a leader, but who I

Featured image for “Do You Have the Right Equipment for These ABR and VEMP Tests?”

Do You Have the Right Equipment for These ABR and VEMP Tests?

Hearing Health & Technology Matters

by Adam Dawson The American Academy of Audiology (AAA) and the American Speech-Language-Hearing Association (ASHA) recently published seven new CPT codes for Auditory Evoked Potentials (AEP) and Vestibular Evoked Myogenic Potentials (VEMP) tests. These codes were approved by the American Medical Association (AMA) CPT Editorial Panel for implementation on January 1, 2021. Out of the seven new codes, four are

Featured image for “Reflecting on 60 Years in the Hearing Industry: Interview with Bill Austin, Founder and Owner of Starkey”

Reflecting on 60 Years in the Hearing Industry: Interview with Bill Austin, Founder and Owner of Starkey

Hearing Health & Technology Matters

This week, Starkey Founder Bill Austin celebrates his 60th anniversary in the hearing industry. After acquiring Starkey Labs in 1967, a small earmold company that specialized in industrial-grade hearing protection, he ultimately transformed the organization into one of the leading hearing aid manufacturers globally. Today, Starkey is the largest American-owned hearing aid company in the world. HHTM President and CEO,

Featured image for “What We Unlearned in 2020 and Tools to Help You Succeed in 2021”

What We Unlearned in 2020 and Tools to Help You Succeed in 2021

Hearing Health & Technology Matters

by Joe Lugara, CEO of Audiology Plus 2020; the year that will live in infamy; the year that no one expected. 2020 taught us so many lessons, including how to create goals for the future. You may just be hoping things can return to “business as usual” but as time passes, the things we were forced to adopt due to

Featured image for “US Ear Device Patents for December 2020”

US Ear Device Patents for December 2020

Hearing Health & Technology Matters

Here’s Listening to You, Dear Those of us who sing in the shower. play air guitar or practice our dance moves in the all together may want to hit pause when donning hearables of the future. No one says it better than PCMS Holdings’s patent #10860645, Systems and methods for creation of a listening log and music library. Look beyond

Featured image for “US Hearing Aid Pricing: Part 3 – Nominal Retail-Side Trends”

US Hearing Aid Pricing: Part 3 – Nominal Retail-Side Trends

Hearing Health & Technology Matters

In late 2020, readers were provided with data on nominal and inflation-adjusted wholesale hearing aid prices. In this third installment in this series on hearing aid pricing, the reader is presented with nominal retail hearing aid pricing. What is the Retail Cost of a Hearing Aid? The response to this question varies, with retail prices ranging between $1000

Featured image for “Filling the Gap in Audiology Clinical Education: Interview with Robert Koch of AHead Simulations”

Filling the Gap in Audiology Clinical Education: Interview with Robert Koch of AHead Simulations

Hearing Health & Technology Matters

Editor’s Note: Providing adequate clinical education in audiology has always been a challenge for most university programs, but this has become especially true over the past year in the midst of a global health pandemic. This week, HHTM President and CEO, Kevin Liebe, interviews Robert Koch, President and founder of AHead Simulations, on how his company is helping to address

Featured image for “What Should Your Practice Post on Social Media?”

What Should Your Practice Post on Social Media?

Hearing Health & Technology Matters

One of the best ways for you to communicate with your audience is through social media. These platforms allow you to share content with and interact with your current and potential hearing aid customers. You may assume that social media is just for online selling firms, but nothing could be further from the truth! To get recommendations on everything from

Featured image for “US Ear Device Patents for November 2020”

US Ear Device Patents for November 2020

Hearing Health & Technology Matters

The feature image is from Bose patent 10835145, Ear tips capable of capturing bioelectrical signals and providing nerve stimulation. Bose is not the only company thinking Big by going Small. Hearing Aids as Small Auditory Augmented Reality Devices Readers from hearing health lines of work may wonder why patent lists of recent months include inventions centered on virtual/augmented