Hearing Health & Technology Matters

Nick Fitzgerald has served as HHTM’s Chief Marketing Officer for the past 3 years. He is the President and Owner of AuDSEO, a full service digital marketing agency. With over 15 years of digital marketing experience, Nick is a highly data-driven marketer, with expertise in search engine optimization, digital analytics and forensics, social media, digital advertising, and web development. He has been involved in the construction and optimization of nearly 1,000 web presences, including some of the largest Fortune 500 companies.
Featured image for “Biotech and the Future of Hearing Healthcare: Interview with Carl LeBel, PhD, Chief Development Officer, Frequency Therapeutics”
Dec. 29, 2020

Biotech and the Future of Hearing Healthcare: Interview with Carl LeBel, PhD, Chief Development Officer, Frequency Therapeutics

Hearing Health & Technology Matters
Dear Readers: During this holiday season, the editors at Hearing Health & Technology Matters (HHTM) are taking some time off. However, we are not leaving you without anything to read on our blog this week. Instead, we are publishing a special holiday edition filled with what we call our Readers’ Choices. Our Readers’ Choices featured this week are the posts
Featured image for “Design Thinking, Hearing Healthcare, and the New Normal”
Dec. 28, 2020

Design Thinking, Hearing Healthcare, and the New Normal

Hearing Health & Technology Matters
Dear Readers: During this holiday season, the editors at Hearing Health & Technology Matters (HHTM) are taking some time off. However, we are not leaving you without anything to read on our blog this week. Instead, we are publishing a special holiday edition filled with what we call our Readers’ Choices. Our Readers’ Choices featured this week are the posts
Featured image for “A Primer on Remote Hearing Care”
Dec. 27, 2020

A Primer on Remote Hearing Care

Hearing Health & Technology Matters
Dear Readers: During this holiday season, the editors at Hearing Health & Technology Matters (HHTM) are taking some time off. However, we are not leaving you without anything to read on our blog this week. Instead, we are publishing a special holiday edition filled with what we call our Readers’ Choices. Our Readers’ Choices featured this week are the posts
Featured image for “Looking Back and Moving Forward: Interview with Brandon Sawalich”
Dec. 22, 2020

Looking Back and Moving Forward: Interview with Brandon Sawalich

Hearing Health & Technology Matters
Last December, we introduced readers to a new series at Hearing Health & Technology Matters: Hearing Healthcare 2020. The intent of the series was to “explore the forces behind the changes and disruptions impacting the hearing industry in more detail, to better understand how they will shape the future of hearing healthcare.” Little did we know last December, but 2020
Featured image for “How to Get Your Hearing Clinic in Google’s Map Pack”
Dec. 07, 2020

How to Get Your Hearing Clinic in Google’s Map Pack

Hearing Health & Technology Matters
When users search for businesses on Google, they are displayed on Google Maps and Search in different ways. For example, if you use your phone or laptop to search for “teeth cleaning,” local results appear, providing a list of dentists in your local area. These results will point to Google My Business (GMB) listings of highly rated dentists in your
Featured image for “Strengthening Hearing Through Sound? A Closer Look at the Technology Behind AudioCardio”
Dec. 04, 2020

Strengthening Hearing Through Sound? A Closer Look at the Technology Behind AudioCardio

Hearing Health & Technology Matters
Hearing Healthcare 2020 is a column where we explore the forces behind the changing landscape and disruptions impacting the hearing healthcare industry.  This week, HHTM President and CEO, Kevin Liebe interviews the team behind AudioCardio, a mobile app that is said to offer a “data and science backed sound therapy designed to maintain and strengthen your hearing” through the use of
Featured image for “US Ear Device Patents for October 2020”
Nov. 30, 2020

US Ear Device Patents for October 2020

Hearing Health & Technology Matters
Listen to The Hand   Today’s feature image comes from Finewell Co Ltd’s patent #10795321 for a Wrist watch with hearing function.  Inquiring minds may wonder how this works and it’s not as simple as a talking watch. Instead, the patent aims to provide more effective wrist watches with hearing functions that achieve cartilage conduction via vibration of a hand
Featured image for “US Hearing Aid Pricing: Part 2 – Inflation-Adjusted Wholesale-Side Trends”
Nov. 24, 2020

US Hearing Aid Pricing: Part 2 – Inflation-Adjusted Wholesale-Side Trends

Hearing Health & Technology Matters
Earlier this fall, readers were provided a commentary on wholesale nominal pricing in the US market. In our continuation of pricing in the US hearing aid market, we compare unadjusted and inflation-adjusted, wholesale cost of a single unit device over time.    Consumer Price Index (CPI)   The Consumer Price Index (CPI) was used to assess historical changes in US
Featured image for “How to Rank for “Near Me” Google Searches”
Nov. 17, 2020

How to Rank for “Near Me” Google Searches

Hearing Health & Technology Matters
A recent study found that 82% of smartphone shoppers make “near me” searches (source). “Near me” suggests that the user is looking for a place or product in their area, and they usually want to act sooner than later. Getting your business in front of these searches lets you strike while the iron is hot and increases your chances of
Featured image for “US Ear Device Patents for September 2020”
Nov. 09, 2020

US Ear Device Patents for September 2020

Hearing Health & Technology Matters
The Mind Boggles   Here are a few questions as food for thought while contemplating how the myriad computations, calculations, decompositions, re-creations and retrieval- from- storage audio outputs can be massaged to complement, supplement and creatively enhance our individual hearing capabilities and preferences.    Q1. Which do you prefer, Reality or an Upgrade? Both require binaural processing, by whatever name