By most standards I am a senior citizen, but like most “old people” I do not think of myself as being old – just highly experienced. I grew up in Baltimore where most of my family and my two lovely daughters still reside. I have enjoyed over thirty years in the hearing care field as a Dispenser and business owner. I started out as an in-home sales and service consultant before working with an ENT and finally buying a well-established hearing aid sales and audiometer servicing business in Tucson, AZ. That office grew into several offices with three Dispensers and three Audiologists. During those years I wrote articles for a number of different trade publications, gave lectures, and was an officer of several state and national organizations. My hobbies are rebuilding our house – we never get finished with one before starting the next – and writing – although some of my readers have probably wondered if English was my first or second language. Eclectic is a word that describes my varied work history: New York Stage Manager working with artists such as Joan Baez, Isaac Stern, and Robert Frost; Special Agent/Investigator for Military Counter-Intelligence (please – no jokes) in the US, Europe and Asia; and Sales/Distribution Manager for a large East-Coast bakery. My wife and I now make our home in Henderson, NV when not traveling in our motor home.
Mar. 04, 2012

Saying Goodbye

K. Ray Katz
How long is long enough?  Each of us will have a different answer to this question.  I for one have always believed that a person should contribute that which they can do well, and then move on allowing someone else a chance at the job, position, or…whatever. That is why I pushed the effort to create term limits for the
Feb. 26, 2012

Internet Groups

K. Ray Katz
        Wishing does not make “IT” happen.  In this case I would like to think that the blogs here at Hearing Health & Technology Matters (HHTM) are able to satisfy the needs of our readers for information about the hearing industry; unfortunately that ain’t so.          And before I go any farther, I have always been annoyed by the term
Feb. 19, 2012

A Methodology For the Pricing and Sale of Instruments

K. Ray Katz
When I was in practice, I had a price book.  It listed over 300 instruments (I kid you not) and it had the retail price for each one based on my markup formula along with the basic info and cost of each instrument (comp/ features/ style/ fitting range, channels, etc.)   Many times a patient disagreed with my instrument selection saying,
Feb. 12, 2012

A Case For Bundling Prices

K. Ray Katz
Written by Kathleen Mennillo, Ex. Dir., International Hearing Society There continues to be an ongoing debate among hearing health care practitioners about the billing practices for hearing aids and hearing health services.  As a consumer you need to know the difference between them to determine which is better for you.  Is it better for you if your hearing care professional
Feb. 05, 2012

Growing Your Business

K. Ray Katz
This title suggests that I am going to provide you with a quick, sure fire way to expand your business and make it more profitable.  Not true, although, if you adapt this method to your own unique location, it has the potential to provide you with the means to grow, year after year. We all know that a happy client
Jan. 29, 2012

Social Media

K. Ray Katz
(The following article is one of several adapted from information presented in seminars this writer attended at the Starkey Hearing Innovation Expo held in Las Vegas Jan. 4 through 7.) Marketing is all about creating an image of your company and reaching your potential market. In the past, a Yellow Pages ad and direct mail were the tools of choice.
Jan. 22, 2012

The Mighty I-Pad and Other Thoughts

K. Ray Katz
  (The following article is one of several adapted from information presented in seminars this writer attended at the Starkey Hearing Innovation Expo held in Las Vegas Jan. 4 through 7.)  Regular readers of this Blog are probably aware that I have not always been enthralled with some of the changes created by our modern technology.  I’m not talking about
Jan. 15, 2012

Who Are You?

K. Ray Katz
(The following article is the first of several adapted from information presented in seminars this writer attended at the Starkey Hearing Innovation Expo held in Las Vegas Jan. 4 through 7.) Are you thinking about tomorrow or are you consumed with today?  In the musical “Annie” there is a wonderful song, “Tomorrow, tomorrow, you’re only a day away…”  When you
Jan. 08, 2012

The Time is Almost Here!

K. Ray Katz
Yes…it really is!  What time is it that I’m talking about?  It’s the time when you no longer have to fill your client’s ear with “goop”, wait for it to harden, gently remove it from the ear and hope that your perfect impression makes it to the lab unscathed. Impressions have been with us since the beginning of hearing instruments. 
Jan. 01, 2012

Live By Your List

K. Ray Katz
Here we are!  Just yesterday you opened a new appointment book for the year and now it is time to put it away and start a new one for 2012.  The older I get, the more quickly this seems to happen. But…before you do that, don’t forget to transfer all of the things you did not accomplish from this year’s