Nancy M. Williams

Nancy M. Williams is Founder and President of Auditory Insight, a strategy consultancy focused in hearing healthcare. The firm partners with senior leaders of device and pharma companies to help fuel growth by bringing clarity to market opportunities. Over the last seven years, the firm’s strategic advice in market development and commercialization strategies has contributed to its clients raising $750M in funding rounds, IPOs, and acquisitions. The firm also advises growth equity and private equity firms to create portfolio value in hearing healthcare.
Featured image for “How Listen Lively’s Telehealth Model Stacks Up Against Clinics”
Nov. 03, 2020

How Listen Lively’s Telehealth Model Stacks Up Against Clinics

Nancy M. Williams
Hearing Healthcare Market Development Column   The question as to whether the telehealth model provides the same quality of care as the traditional face-to-face model in hearing healthcare is topical given that the coronavirus pandemic has entered a third wave. Auditory Insight’s analysis shows that the model created by the telehealth hearing aid company, Listen Lively (Lively), is closing the
Featured image for “Lexie Hearing’s Innovations in the D2C Hearing Aid Market”
Sep. 23, 2020

Lexie Hearing’s Innovations in the D2C Hearing Aid Market

Nancy M. Williams
Hearing Healthcare Market Development Column   In July, Lexie Hearing launched a direct-to-consumer (D2C) hearing aid with a model of care that includes a digitized onboarding process, in-situ hearing test, and rewards program. These three innovations anticipate over-the-counter (OTC) deregulation, while also embodying healthcare best practices in patient adherence.  Lexie Hearing’s current product line consists of one model, the Lexie
Featured image for “Online Hearing Testing: Phonak and Digital Service Delivery”
Aug. 26, 2020

Online Hearing Testing: Phonak and Digital Service Delivery

Nancy M. Williams
Hearing Healthcare Market Development Column   During the early months of the coronavirus pandemic, Sonova USA introduced to hearing care professionals (HCPs) a fully digital service delivery model for its Phonak brand. Patient use of the online hearing test, the gateway to care, skyrocketed during this period. However, very few HCPs implemented the fully digital model in their practices. Phonak’s
Featured image for “Online Hearing Testing: Starkey’s Real-World Conditions”
Jul. 31, 2020

Online Hearing Testing: Starkey’s Real-World Conditions

Nancy M. Williams
Hearing Healthcare Market Development Column   With the U.S. continuing to combat the coronavirus, the online hearing test is becoming a crucial vehicle for engaging patients. During a Zoom interview in June, Starkey’s Chief Innovation Officer, Dave Fabry, revealed that during the pandemic’s first wave, patient visits to Starkey’s online hearing test grew significantly.  Starkey’s online hearing test is important
Featured image for “Online Hearing Testing: Listen Lively and Patient Engagement”
Jul. 21, 2020

Online Hearing Testing: Listen Lively and Patient Engagement

Nancy M. Williams
Hearing Healthcare Market Development Column   Online hearing testing at Listen Lively (Lively) is mission-critical because it marks the first step in the company’s direct-to-consumer (D2C) model of care that is completely home-based. Two executives at Lively, during a Zoom interview in June, revealed that during the first wave of the coronavirus pandemic this past spring, the company’s D2C model
Featured image for “Online Hearing Testing: Best Practices from Shoebox”
Jun. 08, 2020

Online Hearing Testing: Best Practices from Shoebox

Nancy M. Williams
Hearing Healthcare Market Development Column   Covid-19’s mandate for social distancing greatly increases consumer-patient demand for an end-to-end hearing aid solution at home, from prescribing through care. In response to this structural change, Auditory Insight has analyzed close to 20 online hearing tests offered by global hearing aid brands and D2C hearing aid companies. Our analysis showed that Shoebox Online,