Danish hearing aid maker, Widex, recently announced the launch of the “world’s first machine learning hearing aid” technology: Evoke. According to the company, the new devices will give users the ability to employ real-time machine learning that allows the hearing aid to learn from the user’s input and preferences.
Using what Widex calls SoundSense Technology, users tell their hearing aids what sounds they prefer by choosing between sound suggestions provided via their smartphone Evoke app. The data is then used to deliver amplification based on the user’s personal preferences. The combination of user input and machine learning enables the Evoke to evolve and become even smarter over time. Additionally, all Widex Evoke hearing aids will be able to learn from anonymous global user input to improve the real life sound experience even further.
“Widex Evoke will forever change what people expect from hearing aids. I firmly believe that Widex Evoke marks the beginning of new era in hearing aid technology – a new way of thinking. It is the first hearing aid that is truly intelligent and grows smarter as you use it. Evoke not only learns on the level of the individual device but also across the devices in the Evoke eco-system. The perspectives and the potential are breath-taking: Just imagine an EVOKE user in Paris benefiting from the input of an Evoke user in Sydney. You can say that WIDEX EVOKE is the world’s first hearing aid that is intelligent today – and even smarter tomorrow” –Jørgen Jensen, Widex President and CEO
The Widex Evoke is offered in a wide range of styles and will become available in all major hearing aid markets by June 2018.