PISCATAWAY, NEW JERSEY — Signia’s Styletto hearing aid was recently awarded one of the most prestigious design recognitions: the iF Gold Award 2019 for product design.
A jury of 67 independent experts from around the world selected the winners of the iF Design Award 2019 in January. The best entries, from a total of 6,402 and 54 countries, received the award in mid-March.
“[The Styletto] is an important and empowering device [with] a strong bold design. The appearance of this hearing aid communicates a strikingly positive and confident identity. The clarity of execution and the outstanding combination of materials for each element is overtly impressive. The flat proportions communicate a strong sense of precision and value.”
–iF jury panel comments
According to the company, Signia’s unique SLIM-RIC form factor and design “has proven to be especially convincing to first-time hearing aid users who often think that wearing a hearing aid is tied to old age”.
Additionally, the company says a recent study found 65% of the 500 participants preferred Styletto when presented with four form factor options.
Maarten Barmentlo, WS Audiology Chief Marketing Officer (l), and Christina Hakvoort, Head of Premium Segment, receiving the iF Gold Award 2019 for Styletto from Ralph Wiegmann, MD iF International Forum Design GmbH.
“Besides being the most technologically advanced hearing aid, Styletto was developed to help consumers adopt hearing solutions with a revolutionary design. We wanted to develop a hearing aid that could actually be a beautiful, desirable design object. Wearing Styletto makes people feel comfortable and positive about their self-image. The fact that we’ve been given this award proves us right”
–Maarten Barmentlo, WS Audiology Chief Marketing Officer
Source: WS Audiology
