Hearing Views

Featured image for “Understanding Copyright in the Digital Environment: Part 2”
Dec. 08, 2015

Understanding Copyright in the Digital Environment: Part 2

Hearing Health & Technology Matters
Editor’s Note: Today’s post is Part 2 of Understanding Copyright in the Digital Environment, by Cathy Sarli and Michael Valente. The authors help us navigate a pervasive problem in our modern digital world: knowing when it’s okay (and when it isn’t) to re-use materials found online.  The information and examples found in today’s post applies to students, as well as professionals in academics,
Featured image for “Understanding Copyright in the Digital Environment”
Dec. 01, 2015

Understanding Copyright in the Digital Environment

Hearing Health & Technology Matters
Editor’s Note: Today’s post addresses a pervasive problem in our digital world: knowing when it’s okay, and when it isn’t, to re-use materials found online. This topic has been addressed before at HHTM, and the great information found in today’s post applies to students as well as professionals in academics, clinical practice, and nearly any industry. The information provided is not intended to serve
Featured image for “The First Impression – Do Your Patients Feel Safe, Comfortable and At-Ease?”
Nov. 24, 2015

The First Impression – Do Your Patients Feel Safe, Comfortable and At-Ease?

Lolly Wigall
By Steve Eagon, MA “I want the patient to feel safe, comfortable, and at-ease when they reach out to us.  I also want them to know I work with the best audiologist anywhere!”  This was the answer given by Michelle when I asked about her role as the front office person tasked with answering the phones and greeting patients. There
Featured image for “The Parable of the Elephant”
Nov. 17, 2015

The Parable of the Elephant

Angela Loavenbruck
Angela Loavenbruck, Ed.D. We all know the story of the blind men and the elephant. There are many versions of the story, and different religions have used it to illustrate various concepts. The basics are the same. An elephant comes into a village and some number of blind men decide they want to know what an elephant is like. Each
Featured image for “Do You know It is American Diabetes Month?”
Nov. 10, 2015

Do You know It is American Diabetes Month?

Lolly Wigall
November is American Diabetes Month.  Have you seen any Public Service Announcements?  Have you heard any discussion on talk shows about diabetes?  Do you know the theme from the American Diabetes Association for this year?  Does the National Football League have any special armbands or colors that the players and coaches are wearing in November?  I was happy to see
Featured image for “That Great PR Agency in the Sky…..”
Nov. 03, 2015

That Great PR Agency in the Sky…..

Angela Loavenbruck
The Report… I finally forced myself to read the PCAST report on assistive hearing devices that was released last week.  Given how grumpy I was about the video summary of the study which I discussed in my last column, I knew it was going to be a difficult read – and I was right.  It’s hard to know where to begin
Featured image for “Searching for a Little Quiet in a Noisy World”
Oct. 27, 2015

Searching for a Little Quiet in a Noisy World

Lolly Wigall
By Lolly Wigall For the past nine months I have attended a weekly meditation group meeting. The group meets on Wednesday night from 6:30 until 8 pm.  We share a little about what has been happening in our lives.  Each person shares whatever they like.  We share only what we want to.  The leader of the group usually has a
Featured image for “AARGH!”
Oct. 20, 2015

AARGH!

Angela Loavenbruck
Angela Loavenbruck, Ed.D. Prepare yourself for a really, really grumpy post. First of all the Yankees left the bases loaded far too often, thus considerably dampening my happiness that the Boston Red Sox were fighting for last place and secondly, I have just read a lot of the literature on PSAPS. And then I listened to a webcast presentation by
Featured image for “Walking for Hearing Loss Awareness and Other Worthy Causes”
Oct. 13, 2015

Walking for Hearing Loss Awareness and Other Worthy Causes

Lolly Wigall
By Lolly Wigall I know it is fall because the leaves are turning reds and yellows and browns. I grew up in sunny California and despite the reputation that California has no seasons, it is not true. There are seasons in California. The winter does require a coat, but usually we can do without the hat and gloves. Summer in
Featured image for “Business of Hearing Healthcare: Setting Up The PPC Campaign”
Oct. 06, 2015

Business of Hearing Healthcare: Setting Up The PPC Campaign

Hearing Health & Technology Matters
Editor’s Note: Today’s post is part two of Geoff Cooling’s PPC for Audiology Practices When you are designing an online ad, there are some elements you need to consider. They include what the advert is for, the keywords you want to target, the people you want to target and the advert copy you use to drive conversion. All of these elements are important