Hearing Views

By Geoff Cooling I wholeheartedly believe that Pay Per Click advertising can help drive real leads and appointments for Audiology practices, delivering a strong Return On Investment (ROI) that you can measure. If done properly and aligned with a strong website and web presence it can deliver perhaps up to a 20% increase in appointments, over and above what you are

By Michael J. Metz, Ph.D. It is interesting, if not illustrative, to note two blogs in the posting of Hearing Health & Technology Matters dated September 16, 2015.  Specifically, the article from Angela Loavenbruck titled “You Do Your Thing and I’ll Do Mine: Ethical Considerations In Audiologic Treatment of Hearing Impairment”, speaking to the ethical considerations of best practices, contrasted

In the last several months, I’ve had the opportunity to discuss clinical practice policies of a number of audiology practice sites with both audiologists and AuD students. I’ve also had several conversations with various private practice offices as I attempted to find an appropriate office to which I could refer patients moving away from my practice area. Among other questions,

By Lolly Wigall I  am so happy that it is still warm and a little humid.  Hopefully, that will mean my tomatoes will ripen in the next few weeks.  I didn’t plant them until the middle of June so they got a late start. I did pick two summer squash the other day.  I keep reminding my husband to use

By Angela Loavenbruck, Ed.D. Trying to understand the various contributors to the commoditization of audiology practice has led me in a number of different directions. Most recently I interviewed a number of AuD students about their academic and rotation experiences with private practice. This week, after publication of the 2015 US News and World Report Best Hospitals edition, I wanted

Blending Academic Rigor with Commercial Pragmatism: A Report on Aural Rehabilitation and Auditory Training in the Private Practice Workshop Washington University, St. Louis, MO. May 4 & 5, 2015 By Brian Taylor, AuD I have had the privilege of collaborating on a couple of different projects with Tad Zelski of Widex over the past few years.  If you practice in

Editor’s Note: We are excited to announce that audiologist and researcher, Barbara Weinstein, Ph.D., will be providing a new bi-monthly guest column for HHTM at Hearing Economics beginning on September 8th. The purpose of today’s post is to introduce Dr. Weinstein to our readers and describe the focus of her new column. An expert on hearing loss in older adults, Barbara E. Weinstein, Ph.D.

By Lolly Wigall I am pretty sure eBay has a policy against selling stolen goods.  A friend of mine saw a patient who reportedly had purchased “slightly used” hearing aids on eBay. He asked if they could be programmed for his hearing loss since he got such a great deal on them.  When my friend started to program the aids,

By Angela Loavenbruck, Ed.D. In my last column, I wrote about some conversations I had with audiology students.  One student I contacted called me back after I had submitted the column, so I decided to interview her anyway. I have to admit the conversation was one of the most disheartening I’ve had in a long time.  It left me speechless,

Editor’s Note: Today’s post is Part 2 of Geoffrey Cooling’s take on the Business of Hearing Healthcare. Products & Services List all the products and services your value proposition is built around. Which products and services do you offer that help your customer get either a functional, social, or emotional job done, or help him/her satisfy basic needs? Which ancillary products