Hearing Views

By Lolly Wigall As an audiologist I am frequently asked by patients, “How did you ever get into this field?” Audiology is not one of those fields you dream about when you are a child. Most people dream of becoming a physician, a lawyer, a nurse, a teacher, scientist, a forest ranger or an astronaut. But, dreaming to become an

Jerry Northern continues his analysis of the New Hearing Aid Consumer, a newcomer with more expectations and sophistication than buyers of the past. Today, in his concluding post, Dr. Northern examines the dizzying array of technological features confronting those consumers as they attempt their due diligence and he identifies issues that dispensing audiologists must recognize and resolve. Features Galore, and More…

Last week Dr. Northern weighed in on the viability of Audiology as a profession in the previous posts in the series. Today he looks at what Audiologists are facing right now{{1}}[[1]]Readers are also encouraged to read Tom Northey’s predictions of Audiology’s future.[[1]]and sets his sights on consumers who may, or may not, purchase hearing aids from Audiologists. We welcome his vast experience

Dr. Jerry Northern returns as guest contributor this week to review a number of converging factors that threaten the viability of Audiology as a profession. The factors emanate from the rapid transition of hearing aid distribution from a medical model toward the electronic commodity market, as he discussed last week. Specific solutions are in short supply, but he gives us some

Dr. Jerry Northern is today’s guest editor. As one of the most active and respected advocates for the profession of Audiology, Dr Northern is well suited to take the long view of where we’ve been and where we are headed. His title says it all.  When he says our survival is at stake, it’s time for everyone to listen up.{{1}}[[1]]This week’s post

Today we conclude with Part 2 of Dr. Martin’s discussion of Oxidative Stress and Hearing Disorders   By Larry G. Martin, AuD We have been taught for many years now that if we eat foods high in antioxidants that we will reduce our risk factors for disease processes caused from free radical damage. More recent studies discovered that while eating healthy

What Is Oxidative Stress? What is Nrf2 function? Can It Affect My Hearing & Balance? What Can I Do About It?   By Larry G. Martin, AuD   As a recently retired Doctor of Audiology who has worked in the hearing health care industry for nearly 30 years, I would never have guessed there would come a time where my choice of

Today’s post originally ran in June at Hearing & Kids, but we thought it was worth sharing with our readers at Hearing Views in case you missed it. By Jane Madell, Ph.D. Mild hearing loss is a misnomer. I do not know what word to substitute but mild hearing losses are not a mild problem. The data is clear. Children

A Time Indeed to Differentiate Yourself for Today’s Hearing Impaired Consumer By Grant Smith After reading Judy Huch’s insightful article on possible clinical applications on the horizon, I am reminded of the constant struggle private-practice Audiologists face in distinguishing themselves from competitors to ensure constant lead generation and sales consistency.  For private-practice Audiologists, the concern heightens as more hearing aid

By Melanie Lewis, RHAD, PCGE Age-acquired hearing loss is a natural decline in hearing ability that affects 80% of those over the age of 70. In fact, based on Kochkin’s 2008 survey,{{1}}[[1]]MarkeTrak VIII[[1]]35 million Americans are thought to present with the symptoms of hearing loss, with the largest demographic being “over 70.” In recent years, several high-profile studies have drawn