Hearing Views

By Kevin Liebe, AuD Last fall, I had the distinct pleasure of attending a really fantastic audiology conference that included nationally renowned experts on business and leadership. One of those experts, Jim Collins, challenged some of our core assumptions on why certain businesses flourish while others perish and why some leaders are highly effective. According to Collins, the formula for

Editor’s Note: Today we continue with the third and final post of Brian Taylor’s discussion on unbundling service delivery in the audiology clinic. When most of us hear the word “innovation” our minds immediately conjure up thoughts of computers, robotic manufacturing processes, new advances in automated medical devices or some other technology designed to make our lives easier or our businesses more efficient.

Editor’s Note: Today we continue with Part 2 of Brian Taylor’s discussion on unbundling service delivery in the hearing clinic and delve further into the implications of seeing things from the “customer’s viewpoint” What do these findings mean to the profession and your business? Before considering an unbundling strategy practitioners would be wise to implement the following: Beef up the

By Brian Taylor, AuD If you’ve been keeping up with the professional listservs over the past year or so, you’ve probably heard the chatter about unbundling or itemizing various audiological services. There are many valid economic arguments for unbundling service from the selection and fitting of the device, and it’s ultimately the decision of the owner or manager on how

By Maurice Miller, Ph.D. Today I’m offering my suggestions regarding a subject very close to my professional interests and concerns: “Idiopathic” Sudden Sensorineural Hearing Loss (SSNHL). Idiopathic SSNHL is an interesting term which the great audiologist, Stanley Gelfand{{1}}[[1]]Gelfand, S. Essentials of Audiology. 3rd Edition. Thieme (2009)[[1]]has indicated in his classic text that it is a term used, “when a specific

By Kevin Liebe, AuD Millennials{{1}}[[1]]Millennials (or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends. Researchers and commentators use birth years ranging from the early 1980s to the early 2000s.[[1]]certainly bring a unique perspective on how they view careers and jobs. Numerous studies on career choice indicate they deeply

Editor’s Note: Today’s post, written by Lauren Sherwood, was originally published on this blog in April at the Better Hearing Consumer and quickly became one of the most widely-read posts ever to appear at HearingHealthMatters.org. We thought our readers at Hearing Views would enjoy it: My name is Lauren Sherwood.  I’m pursuing a Bachelor of Science in Geography and Professional

Editor’s Note: Today’s post comes from HHTM’s Dr. Marshall Chasin and was published last month at Hear the Music. We thought our readers at Hearing Views would enjoy the interesting comparison between the North American and European approaches to audiometric test rooms. By Marshall Chasin, AuD Look at any North American audiology clinic and you will typically find the client sitting

By Gyl A. Kasewurm, AuD Word of mouth marketing is one of the most effective ways to gain new patients. I recently did some research in my practice and found that referrals from existing patients account for 66% of my new business and yet those referrals cost only 10% when compared to bringing in a new patient from our other

By Lydia Denworth My son Alex was the first deaf or hard of hearing child I ever knew in any meaningful way. When his hearing loss was identified just before his second birthday, I was sad and scared and anxious—as many parents in the same situation often are. More than anything though I felt the enormity of what I didn’t