Hearing Views

Nov. 14, 2012

The “Era of Low-Hanging Fruit” is over

Hearing Health & Technology Matters
By Brian Taylor Not long ago it was possible for a hearing aid practice to thrive with a nominal investment in marketing. Through the late 1990s and well into the 2000s a practice could run a captivating promotional advertisement in the local newspaper or offer a “digital” consumer seminar with a technical expert and capture a significant amount of business
Nov. 07, 2012

ASHA’s Chief Staff Officer for Audiology: Change Is Coming, Audiology Practitioners

Hearing Health & Technology Matters
By Neil J. DiSarno Tomorrow’s audiologists will be diligent practitioners of patient-centered care, more accountable than ever before in requesting reimbursement for services, and regularly pursuing new and different types of professional education. They will lend their care expertise to resolving acute cases as they always have, but they will also expand to long-term management of patients’ hearing health. And
Oct. 31, 2012

Vote to keep America on the road forward

Hearing Health & Technology Matters
By David H. Kirkwood One of the funniest things I’ve read on HearingHealthMatters.org or any other blog is my colleague Holly Hosford-Dunn’s post this week on zombies. Yes, zombies. The topic doesn’t have much to do with Hearing Economics, which is Holly’s usual beat. But tonight is Halloween, so she’s entitled to step outside her usual boundaries. I urge you
Oct. 24, 2012

Recommended reading

Hearing Health & Technology Matters
By David H. Kirkwood I read an article in The New York Times yesterday that I think anyone involved with hearing aids ought to read. It’s not that I think you’ll enjoy it. Probably you won’t, especially if you manufacture, market, or dispense hearing aids in the traditional manner. But you should still pay attention to what it says. As for
Oct. 17, 2012

In a debate over audiology’s future, Metz warns against letting the profit-takers take over

Hearing Health & Technology Matters
Two weeks ago, Hearing Views published a post by Brian Taylor, AuD, entitled “Let’s make hearing aid dispensing less like Cuba and more like Singapore.” In it, Brian suggested some ideas for advancing and modernizing the profession of audiology, specifically the hearing aid aspect of the profession. When he read his friend and fellow audiologist’s Hearing View, Michael J. Metz,
Oct. 10, 2012

“Getting looped” was a great investment and a priceless gift to our theater’s patrons

Hearing Health & Technology Matters
In the past year or two, there has been a surge of interest in making entertainment venues more accessible to people with hearing loss. Around the country, theaters, meeting places, concert halls, and movie houses have been installing systems that enable people who wear hearing aids to enjoy plays, musical performance, lectures, and movies more than they ever could before.
Oct. 03, 2012

Let’s make hearing aid dispensing less like Cuba and more like Singapore

Hearing Health & Technology Matters
By Brian Taylor The year 1959 was memorable for several reasons. After a bitter, protracted fight, Fidel Castro and his band of revolutionaries overthrew the corrupt regime of Fulgencio Batista. Nineteen-fifty-nine was also the year that the nation of Singapore was granted full internal self-government by the British. About that same time, audiologists began conducting many of the assessment procedures
Sep. 26, 2012

Hearing health matters—no matter what your language

Hearing Health & Technology Matters
By David H. Kirkwood I always enjoy checking out the latest report from Google Analytics on traffic to our blog. It’s gratifying to see that our readership is continuing its rapid growth.  But I get an extra kick from seeing that our content is reaching people in every corner of the earth. In the past 30 days alone, we drew
Sep. 19, 2012

Let’s look to a friend across the ocean in combatting hearing loss

Hearing Health & Technology Matters
By David H. Kirkwood I spend quite a lot of time searching the web for information and ideas for my blogs, Hearing News Watch and Hearing Views. In doing so, I have become familiar with a 101-year-old British organization, Action on Hearing Loss. The more I learn about it, the more impressed I become. The non-profit group, known until last
Sep. 12, 2012

Thanks for your opinions; now here’s mine on the Task Force’s grievous mistake

Hearing Health & Technology Matters
By David H. Kirkwood Hearinghealthmatters.org has been drawing more and livelier comments recently in response to our weekly posts. I’m sure I speak for all my colleagues when I say thank you to all who share your thoughts with us and encourage other readers to do the same. All of us—editors and readers alike—appreciate and learn from your input. A