Innovations In Hearing

Featured image for “The Verbose Patient”
Aug. 16, 2019

The Verbose Patient

Hearing Health & Technology Matters
In my work, one question that comes up on a regular basis is, “How do I deal with the patient who hijacks the appointment by dominating conversation?”  If you have been around for a while, you know what they mean. This is the patient who talks to the point that little or nothing can be accomplished. They are not receiving
Featured image for “Audiology and the Wisdom of Jeb Blount”
Aug. 01, 2019

Audiology and the Wisdom of Jeb Blount

Hearing Health & Technology Matters
Editor’s Note: This is the first of a series of articles will be dedicated to the wisdom of Jeb Blount, author of People Buy You (2010, John Wiley & Sons, Inc.), which is available wherever books or e-books are sold.  I would recommend it highly. –Paul Teie, MS Myth: People Buy from People They Like – Truth: People Don’t Buy
Featured image for “Modernizing Your Physician Marketing Program”
Jul. 09, 2019

Modernizing Your Physician Marketing Program

Hearing Health & Technology Matters
Editor’s Note: This is the third in a series of reports on multipronged patient acquisition strategies in hearing healthcare. The first is here. The second is here.  –Brian Taylor, AuD, Editor-at-Large Over the past decade, several studies indicate that over a ten-year period, older adults with untreated hearing loss are at an increased risk of acquiring several conditions, including a
Featured image for “The Terminally Ill Patient”
Jul. 02, 2019

The Terminally Ill Patient

Hearing Health & Technology Matters
One of the sadder aspects of laboring in a profession in which long-term therapeutic and personal relationships are often formed is that we all-too-often experience the passing of patients who have become our friends as well.  On other occasions, patients may come to us for the first time, having recently received a poor prognosis.  We are in the uncomfortable position
Featured image for “What’s in a Name: Addendum”
Jun. 19, 2019

What’s in a Name: Addendum

Hearing Health & Technology Matters
I appreciate and welcome the response to my piece regarding the use of patient vs. customer.  I particularly enjoyed reading the response by Gael Hannan (and not only because she had nice things to say about my writing).  I must admit that I wrote that piece in, let’s say, an enhanced state of mind.  I wouldn’t say I was piqued,
Featured image for “What’s In a Name?”
May. 22, 2019

What’s In a Name?

Hearing Health & Technology Matters
I recently had a discussion with another hearing care professional regarding a topic about which, heretofore, I had no conscious idea that I had an opinion, much less passion. For my entire career as a hearing professional I have referred to the people who came to me for care as “patients”. This was my training and has been the favored
Featured image for “Using Social Media in the Customer Acquisition Process”
May. 21, 2019

Using Social Media in the Customer Acquisition Process

Hearing Health & Technology Matters
In the last edition of Signal and Noise, Patty Greene and Austin Singleton of TruHearing built a strong case for the use of a multiprong customer acquisition strategy involving the use of carefully calibrated third party managed care contracts. In this edition of Signal & Noise’s customer acquisition series, we tap another expert, Michele Ahlman of Clear Digital Media. She
Featured image for “Life and Work (and Hearing Care) Lessons from The Martian”
May. 07, 2019

Life and Work (and Hearing Care) Lessons from The Martian

Hearing Health & Technology Matters
Some time ago I read a book that became a very successful movie starring Matt Damon (Jimmy Stewart for our times, if you don’t mind my saying so). That book/movie was The Martian by Andy Wier. The movie very much recreates the tone of the book (tho I would recommend reading the book for a fuller understanding of the main
Featured image for “The Importance of a Multi-pronged Customer Acquisition Strategy”
Apr. 30, 2019

The Importance of a Multi-pronged Customer Acquisition Strategy

Hearing Health & Technology Matters
Editor’s Note: It’s easy to see that behemoths like Amazon, which combines online shopping, low prices and speedy delivery are utterly transforming the customer experience. Along with Amazon, however, many smaller companies such as Dollar Shave Club and Stitch Fix are getting in on the action by offering a convenient, hassle-free product at a reasonable price. What does this rise
Featured image for “Mindful Counseling”
Apr. 16, 2019

Mindful Counseling

Hearing Health & Technology Matters
At the end of any interview with a potential new provider, I ask whether they have any questions for me.  Many have none, some ask about hours and other working conditions, some ask about clinical protocols.  The other day I got a question I had never received before. It made me think.  “What do you think,” she asked, “is the