May. 08, 2022
Editor’s Note: This week, Dr. Ben Thompson offers his take on the surprise announcement that Bose would stop selling its direct-to-consumer hearing aids that it launched nationwide in August 2021 For many, the Bose brand is synonymous with high fidelity sound. But recently, Bose announced that they would be ending sales of their direct-to-consumer (DTC) hearing aids and shuttering their