Social media is no longer just about social networking – it’s now a key platform for businesses to attract new customers. With 335 million people using Twitter, 1 billion users on Instagram and 2.23 billion on Facebook, a significant number of potential customers are already using these platforms daily.
You might already have a social media account for your hearing practice already, but are you doing your part to attract and retain these potential customers? Here are some ideas for improving your hearing practice’s social media presence in 2019.
Plan your content strategy
Plan ahead so that your content comes out in a structured and planned manner. This will also help you see what upcoming content could look like. You need to arrange all your content in a detailed calendar which allows you to have a good high-level look at your campaign.
It’s important to remain consistent when posting content. By spacing your content out in a structured and predictable fashion, it helps you continue to remain visible on social media without being too overexposed. It’s also a good idea to have a dedicated team, whether in-house or outsourced, who will check your work closely to avoid and publishing errors.
Experiment with different types of content
A great way to improve your social media content is to diversify the media that you use. Whether it is video, infographics, or polls, use a variety of content types and see which one resonates the most with your audience.
And for this to succeed, you don’t have to create brand new content. Indeed, the more you can refocus and refresh your content in different ways means you put out less content and are more successful with the content you already have.
If you’re unsure where to start, upgrading your content to include images is an easy win. One of the best ways to distinguish and improve your hearing practice’s presence in social media is to concentrate on using visuals that communicate information in a simple way.
Engage with your customers
In order to build a good social media presence, it’s not simply about promoting your hearing tests and hearing aids left, right and center. You must also connect with your audience. Here are three of the best ways of engaging with your current and potential customers:
- Engage by responding to your customers’ concerns
Social media gives businesses the opportunity to connect at ground-level to their customers on a speed and frequency that they have never been able to do before. And that’s exactly how you should be using it for your hearing practice. Social media is becoming the place to address customer concerns. You should respond promptly to comments from customers when they are found. This is an excellent way to show that your hearing practice listens to the needs of its customers and responds promptly.
- Engage by being helpful
Social media websites are places to interact with individuals, and this should be reflected in your content. Your content should be useful to your potential customers. Posts could help your customers to learn something new on a topic connected to hearing health, or they could keep them informed about product updates. By being insightful and sharing inspiring stories, you can inform and educate your audience and it reflects positively on the reputation of your business.
- Engage by starting a conversation
The algorithms that power social media websites tend to reward content that have a lot of responses. If something is posted by a company, but nobody replies, Facebook won’t put that on anyone’s News Feed. Facebook wants to keep people on their website, and that is more likely to happen if they show content which interests the individual. The trick is to ask the right questions that will evoke responses from your potential customers, then responding to those replies.
Nick Fitzgerald is the President and Owner of AuDSEO. With 13 years of digital marketing experience, Nick is a highly data-driven marketer, with expertise in search engine optimization, digital analytics and forensics, social media, digital advertising, and web development. He has been involved in the construction and optimization of nearly 1,000 web presences, including some of the largest Fortune 500 companies
