Hear In Private Practice

Creating a sustainable hearing health practice is not easy. More than relying on regular customers, you need a steady flow of new leads every month in order to be sure you can be successful. No practice would say no to more customers coming through their doors, and that’s exactly what is more likely to happen if your website ranks higher

After many years in business, I have found one thing to be true – Business is hard and it doesn’t’ seem to get easier regardless of how long you have been in business.  Experienced and novice business owners both seem to struggle with operating a profitable practice and then staying on track once you discover what you have to do

by Kim Cavitt, AuD Many audiology practice owners are concerned about the future.  The perceived threats to private practice, such as third-party administrators/provider networks, over the counter/direct to consumer hearing aids, big box retailers, and insurance policies and reimbursement appear to paralyze many and instill anger in others.   There are opportunities that can emerge from even the darkest of situations.

You might not realize this, but you have a home-field advantage over your larger national competitors. Search engine algorithms tend to favor local results over national results, which is ideal for local businesses like yours. It allows you to focus in on the potential hearing aid customers in your specific area. This is why it’s important for your hearing practice

By Brian Taylor, AuD, Editor-at-Large As providers gear up for the FDA’s codification of over-the-counter (OTC) hearing aids, there is chatter on social media about how customization will remain a primary advantage of the delivery of care, in person, by licensed providers. Besides earmolds, of course, several acoustic parameters such as gain and compression have been customized by providers for

An online presence is your ‘footprint’ in the online world, influencing the perceptions people have of your hearing practice. It is the sum total of your website, social media profiles, and all the other pages that show up when your company or name is searched for on the internet. When properly configured, your brand awareness will be spread far and wide

For many small business owners, it may seem enough to have a website and wait for people to show up. Indeed, having a well-designed and accessible website is an important part of lead generation online, but it is not the only thing required. Your website is just one element of a bigger picture, which also includes lead generation. Here we

by Kim Cavitt, AuD Audiologists, irrespective of their practice settings, appear to know very little about the foundational aspects of their businesses.  Many businesses, especially private practices, were started with a dream and a prayer and without a business plan and, as a result, little to no thought to “what do I need to bring in cover my expenses”. This

by Suzanne Younker, Au.D. Telehealth’s origins trace back to the 1960s when NASA wanted to know how a zero-gravity environment in space travel impacted astronauts’ vital signs. Monitoring their health from afar led to an essay in the Bulletin of the Medical Library Association, “Earth-Bound Physicians Trying to Diagnose or Treat a Patient in a Remote Location.” NASA may have

By Oliver F. von Borstel, MBD Many independent practices or private small chains which sell hearing aids are struggling to stay afloat, pay wages and bills, and survive the current business year. I have many such clients who can no longer see the future. Most of those businesses often focus on selling hearing aids accessories related to better hearing (e.g.