Hear In Private Practice

by Gyl Kasewurm, AuD I’ve been asked many times what is the Secret to Success. One thing I am sure of is “There is No Secret”!  It’s just hard work, setting goals and consistently trying to meet them. However, monitoring key elements of success will help make sure a business stays on track.   Here are some suggestions:   Love

by Brian Taylor, AuD Not long ago it was possible for a hearing care practice to thrive with a nominal investment in marketing. Through the first 20 years of the digital era, roughly 1995 to 2015, a practice could run a catchy promotional advertisement in the local newspaper or offer a “digital hearing aid” consumer seminar with a technical expert

by Nick Fitzgerald If you ask any online marketer, they’ll tell you that the majority of your future customers are going to be found online. If you’re feeling doubtful, consider that 290 million Americans were online in 2016. More recent data reveals that 77% of Americans use smartphones. All that is to say that your future customers are most certainly

by Carol Amick According to the United States Department of Health and Human Services, approximately 70% of organizations are not HIPAA Compliant.  The Health Insurance Portability and Accountability Act, known as HIPAA mandates industry-wide standards for health care information and electronic billing, and requires protection as well as confidential handling of protected health information. According to HIPAA rules, any company

by Gyl Kasewurm, AuD I have spent too much time lately on social media and I am not sure if I should jump for joy or jump off a bridge! What we read can have a big impact on how we conduct business whether we realize it or not, but much of what we read isn’t fact. So, we have

by Robert M. Traynor, Ed.D As clinicians move about the clinic working for another practice as an employee, they make observations.  As time goes on, envy often sets in as the practice owner seems to be his or her own boss able to manage their own schedule. The practice owner seems to have more than the usual 2 weeks’ vacations

by Robert M. Traynor, Ed.D. There comes a time when audiologists become disenchanted with working for others and decide to consider starting their own private practice. When this time comes audiologists need to ask the hard questions that go along with the clinical and financial responsibility. Be it a corporation, a limited liability corporation, or a sole proprietorship, working for

The 2019 OticonNext Conference recently introduced more than 800 US hearing care professionals to new technology and learning aimed to “expand the boundaries of hearing healthcare today and create almost limitless possibilities for hearing healthcare in the future”. The two-day knowledge-sharing conference offered learning tracks with dedicated expert presentations and workshops focused on the challenges and opportunities of hearing care

If you want to be successful in a hearing care business, you need enough money to survive your mistakes. All of us make mistakes, some bigger than others. A few weeks ago, I told you about how I lost a lot of money to an embezzler on my staff. But, sad to say, that is not the only mistake I’ve

We spend years in school to earn a professional degree. We study long hours. We read trade journals. We attend continuing education classes. All of these forms of learning are critically important. But, they may not be our greatest professional asset. Instinct, that feeling we have in our gut, may be our greatest asset. Intuition guides us when other senses fail. And