Oticon raises funds for the American Heart Association

David Kirkwood
July 23, 2012

Joined by a dozen other Oticon employees, Rasmus Borsting, executive director, handed a giant check to Lisa Marie Arieno, regional director of the American Heart Association of Central New Jersey and Greater Union County.


SOMERSET, NJ–Oticon, Inc., presented a check for $10,000 to the American Heart Association (AHA) at a recent ceremony at its new U.S. headquarters. The donation represented the fruits of the company’s 2012 “At the Heart of It… We Put People First” campaign.

During American Heart Month, Oticon pledged a portion of the proceeds from the sale of Intiga hearing devices to the AHA as part of a heart and hearing health awareness-building program. Hundreds of hearing professionals participated in the month-long campaign, encouraging people in communities across the country to take the first steps toward better health and better hearing with professional consultations and evaluations that can provide life-changing benefits.

Oticon also challenged hearing professionals and their staffs to join an online “Steps in the Right Direction” walking challenge with prizes and recognition to teams that took their own positive steps toward better health. Oticon employees joined in by clipping on pedometers and also by partnering with AHA on a Heart Healthy Expo that offered blood pressure and BMI screenings and healthy lifestyle advice.

Leave a Reply