After Launch of ReSound LiNX 3D, GN Posts Strong Q2 Results; CEO Says Company to Compete in Upcoming OTC Market

August 31, 2017

BALLERUP, DENMARKGN Store Nord A/S announced the results of the company’s half-year financial report on August 17th, noting a 15% revenue growth in the second quarter (Q2), driven by strong performance at GN Hearing and GN Audio.

According to the financial report, GN Hearing’s revenues increased by 12% in Q2, with an organic growth of 5%. The company noted double-digit growth following the recent launch of the ReSound LiNX 3D at the end of April.


Anders Hedegaard, GN ReSound CEO

“End of April, we launched our 5th generation 2.4 GHz hearing aid family, ReSound LiNX 3D. The strong momentum generated by our new products, as well as the excellent user feedback, sets the stage for a strong second half of 2017. I am very pleased that our continuous focus on innovation is paying off for our users, so that they are now able to hear more, do more and be more than what they ever thought possible.”  –Anders Hedegaard 



GN’s headset division, GN Audio, also delivered strong growth. GN Audio posted 19% revenue growth in Q2, with organic growth of 12%. The company says growth has been driven by the Jabra Evolve and Speak series, as well as the Jabra Elite Sport wireless earbuds.


ReSound OTC Hearing Aids? Maybe



Shortly after President Trump signed the Over-The-Counter Hearing Aid Act into law, ReSound CEO Anders Hedegaard is reported to have told Reuters in a phone interview that GN is well positioned to enter and compete in the OTC hearing aid marketplace, due to the connection of its Hearing and Audio divisions.


“We expect there will be a market for OTC, and we of course want to be a part of it” –Anders Hedegaard, in comments to Reuters


The comments from Hedegaard came just days after rival William Demant suggested it would consider entering the OTC market if significant demand develops in the US.


GN Launches ReSound ENZO 3D Super Power BTE


This week, GN Hearing announced the expansion of its 3D line of hearing aids, with the launch of the ReSound ENZO 3D.  The new behind-the-ear (BTE) aid is intended for those with severe-to-profound hearing losses, and like the Linx 3D, allows for remote fine-tuning capabilities enabled by ReSound Assist. This allows hearing aid users to stay in touch with their hearing care professional, allowing them to receiving remote hearing care and apply new settings securely via the cloud without having to physically be at the clinic for an appointment. 


resound remote assist hearing aid

How the new Remote Assist feature works between the end user and the hearing professional. Image courtesy ReSound.


ReSound Assist is accessed via the ReSound Smart 3D app (available on the App Store and Google Play), which allows users to personalize and control sound directly from a smartphone.


Source: GN Store Nord, TOI


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