Bose Launches Direct to Consumer Hearing Aids Nationwide

August 11, 2021

Bose announced this week that it is expanding availability of its SoundControl™ hearing aids across the United States. Until now, the devices had only been available to residents in a limited number of states: Massachusetts, Montana, North Carolina, South Carolina, and Texas.

The devices will come with a 90-day, risk-free trial, dedicated product support, and will be sold directly from Bose for $849.95 a pair.

“We limited our initial sales of SoundControl Hearing Aids to learn better, and more directly, from our customers. As our learning grew and we received numerous pieces of positive feedback from customers, we decided to expand nationally to bring an accessible, easy-to-use solution to the millions of people in the U.S. who could benefit from hearing aids, but don’t use them today.”

–Brian Maguire, Category Director of Bose Hear


Bose SoundControl Hearing Aids


Bose Hear App

The self-fitting SoundControl hearing aids are the first devices of their kind to receive FDA clearance.  Using Bose CustomTune technology, integrated in the Bose Hear app, users can personalize their settings in about 30 minutes.

The app offers hundreds of options for fine-tuning from two simple controls: World Volume can be turned up to amplify quiet sounds more than loud ones so listening is more comfortable, while Treble/Bass can adjust tone to accentuate or diminish certain vocal frequencies. 

To help with communication or specific surroundings — whether outside or inside — there’s also a Focus feature. Users can choose the Front setting to zone in on conversations — ideal in a busy environment. Or they can select the Everywhere setting to hear sounds all around. Presets for activities and places can be named and stored in Modes, providing effortless access to preferences for a favorite restaurant, dinner at home with the family, or watching a movie together.

Users are also offered three sizes of eartips, both open and closed dome. Finding the right fit and design is done with the app’s step-by-step guide and tutorials.


Complimentary Video Appointments


The Bose Hear app also offers dedicated support. Customers can schedule one-on-one video appointments with Bose Hear Product Experts to get personalized help and guidance — at no cost.

Product Details


Bose SoundControl™ Hearing Aids feature a behind-the-ear, receiver-in-canal form factor. Each weighs 3 grams and contains two microphones, one tiny speaker, and a standard 312 zinc-air battery. A volume control button is also integrated on the housing for quick control. 

Eight batteries are included in total, and one lasts up to four days when used 14 hours daily.

SoundControl™ Hearing Aids are compatible with iOS and Android devices, use low-energy Bluetooth®, and are eligible for FSA and HSA reimbursement.


Source: Bose


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