Rayovac Previews Latest Advancements at EUHA 2022

October 13, 2022

It was another successful EUHA for RAYOVAC, a brand of battery manufacturer Energizer Holdings*, as it showcased its latest technology to hundreds of new delegates at the hearing industry’s largest annual event in Hannover, Germany.The company began shipping RAYOVAC® Sound Fusion™ Technology to the market this summer, in sizes 10, 13 and 312, with up to two-and-a-half days more battery life per pack**.

Clients visiting RAYOVAC at the EUHA event took advantage of the opportunity to find out more about RAYOVAC’s final element to this full portfolio upgrade, as from early next year this new technology will be available in size 675 batteries.

Those that missed a visit to the firm’s eye-catching stand at the 66th International EUHA Congress in person can still log on to RAYOVAC LIVE to find out more about the incredible range, which features up to nine per cent more battery life compared to competitor models***, five more hours of wireless streaming*** and increased universal power among its benefits.

Introduced as a digital alternative to in-person attendance during the Covid-19 pandemic, RAYOVAC LIVE remains open until mid November and visitors have the chance to enter a prize draw of signed merchandise from Energizer Holdings’ ambassador and F1 championship winner Jenson Button.

They can also hear the latest in consumer insights from Senior Commercial Director Glen Rutherford, and enjoy exclusive video and speaker content, including a discussion between Marketing Director Paula Brinson-Pyke and Global Vice President of Research and Development Ravi Saggar, as well as presentations on trends in the EU and US audiology devices markets respectively, with Stefan Zimmer, Chairman of the German Hearing Aid Industry Association (BVHI) and Secretary General of European Hearing Instrument Manufacturers Association (EHIMA), and Kate Carr, President of the US Hearing Industries Association.

Last but not least, RAYOVAC LIVE delegates can learn about the benefits of becoming a member of the Pro Line™ Excellence Club, which provides tools to help audiology businesses grow their revenues, with exclusive programmes, loyalty schemes and marketing resources to help them stand out in a competitive marketplace. 

Mrs Brinson-Pyke said: “It was great to see so many colleagues from the across the global hearing industry at the EUHA live event, which is always a highlight in our year, and we’re excited to have been able to introduce even more people to our breakthrough Sound Fusion Technology, which is all about performance.

“At a time when we’re all having to tighten our belts, the addition of Sound Fusion Technology across our range with the forthcoming launch of our size 675 offers consumers increased value, whatever their device as no other hearing aid battery lasts longer****, and underscores our ongoing commitment to ensuring our partners are able to deliver the same longer lasting battery power for all their customers.”

To attend the remainder of RAYOVAC LIVE, visit https://rayovac.live or for more information about RAYOVAC, visit www.rayovac.eu, like RAYOVAC on Facebook at www.facebook.com/HearwithRayovac or follow its Twitter feed at www.twitter.com/HearwithRayovac. You can also find RAYOVAC on LinkedIn at www.linkedin.com/showcase/rayovac-hearing-aid-batteries-international.

* Source: IDATA Research | Global Market Report Suite for Zinc Air Hearing Aid Batteries | March 2021

** Based on 6 pack: up to 5 hours additional life on Size 312, IEC Wireless test, Tested Jun. 2021 Sept 2021 at >8 months of age. Assuming 12 hours device usage per day.

*** RAYOVAC Batteries, size 312 vs. leading competitor based on IEC Wireless test, Tested Jun. 2021-Sept 2021 at >8 months of age.

**** Rayovac brand only. Based on standard ANSI/IEC performance tests.


RAYOVAC is a world leading hearing aid battery brand, manufactured by Energizer, with an extensive team dedicated to quality, service, and performance. Backed by more than 110 years of bringing the latest innovations to the marketplace, the Rayovac brand offers a full range of high-performance batteries to meet the power needs of today’s consumers. Hundreds of millions of RAYOVAC batteries are distributed around the world each year out of two manufacturing facilities in Tyne and Wear, UK, and Wisconsin, USA. For more information about RAYOVAC, visit www.Rayovac.eu. 

Energizer Holdings (“Energizer,” NYSE: ENR), headquartered in St. Louis, is one of the world’s largest manufacturers and distributors of primary batteries, portable lights, and auto care appearance, performance, refrigerant, and fragrance products. Our portfolio of globally recognized brands includes Energizer, Armor All, Eveready, Rayovac, STP, Varta, A/C Pro, Refresh Your Car!, California Scents, Driven, Bahama & Co., LEXOL, Eagle One, Nu Finish, Scratch Doctor, and Tuff Stuff. As a global branded consumer products company, Energizer’s mission is to be the leader in our categories by better serving consumers and customers. Visit www.energizerholdings.com for more details. 

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