ISELIN, NEW JERSEY – Signia has announced its continued partnership with the Dallas Cowboys for the second year in a row. The collaboration aims to raise awareness about the importance of hearing health for physical and mental well-being in local communities across Texas, Oklahoma, Arkansas, and New Mexico.
The World Health Organization (WHO) reports that approximately 466 million people worldwide have hearing loss, accounting for about 5% of the global population. Surprisingly, only about 17% of those who could benefit from hearing aids actually use them. Signia, in conjunction with the Dallas Cowboys, seeks to address this disparity by combating the stigma surrounding hearing loss and encouraging individuals to prioritize their hearing health.
To achieve their shared mission of promoting greater awareness of hearing health and assisting those in need, Signia will take part in a Rally Days event presented by SeatGeek alongside the Dallas Cowboys. During this event, free hearing screenings will be provided by Signia to all attendees, offering an interactive experience for the large Cowboys fan base.
“Through this partnership and beyond, Signia remains dedicated to raising awareness about hearing health while delivering Innovative Solutions, Unparalleled Support, and Service Excellence to patients and Hearing Care Professionals (HCPs). Prioritizing hearing health begins with visiting a HCP for a comprehensive hearing screening, and taking small measures to care for hearing including wearing hearing protection while in crowded, loud environments, like a football stadium. Building upon the tremendous success of the hundreds of free screenings we were able to conduct last year, we’re thrilled to further our joint efforts with the Dallas Cowboys to break down the stigma and empower consumers to be the best, healthiest versions of themselves.”
–Mike O’Neil, President of Signia U.S.
Held at the AT&T Stadium in Arlington, Texas, Rally Days offers attendees the opportunity to undergo complimentary hearing screenings conducted by Signia’s team of audiologists. Following the screenings, Signia will facilitate connections between potential patients and local Signia hearing care providers for any further required care.
The event will also feature a sweepstakes where participants can win exclusive Dallas Cowboys game tickets. Through an engaging hearing health game, fans can learn more about the risks of untreated hearing loss and how Signia technology can optimize hearing and overall health. Through the contest page, participants will also have the opportunity to connect with a local HCP if interested in taking the next step in their hearing care journey.
About Signia
Signia is one of the world’s leading hearing aid brands. We aim to enhance human performance through iconic innovations and consumer-friendly designs that shape the hearing health market. Since its launch in 2016, Signia has regularly brought world’s-first hearing solutions to the market and is a pioneer in rechargeable hearing technology.
In addition to highly innovative hearing aids, Signia also delivers tools and apps to increase customer interaction and engagement at all levels of hearing aid management. Signia, and its hearing care professionals, enable hearing aid wearers to not just correct hearing loss but to gain an edge – to Be Brilliant.
Source: Signia
