Organizations Unite to Launch ‘Business Collaborative for Brain Health’

February 11, 2024

WASHINGTON, D.C. – UsAgainstAlzheimer’s, along with collaborators AARP, GN Group, Eli Lilly, and Novo Nordisk, have launched the Business Collaborative for Brain Health to implement innovative solutions that optimize cognitive health across all stages of life. This collaboration aims to implement innovative solutions fostering cognitive health throughout all life stages.

As brain health conditions, including Alzheimer’s and dementia, continue to rise, this initiative brings together key leaders from major organizations in America to create environments conducive to brain health for employees, communities, and consumers.

“Human capital is the cornerstone of our nation’s ability to compete and thrive in the global economy. And human capital relies on brain health. The Collaborative will develop solutions supporting brain health in workplaces across the country and in our communities. This coalition is founded on the belief that brain health is a critical asset, enhancing not just the longevity of American workers but also strengthening our nation’s economic vitality.”

–George Vradenburg, chair and co-founder of UsAgainstAlzheimer’s

The Collaborative has assembled a team of esteemed advisors, including representatives from the American Heart Association, Milken Institute, Shell, Blue Zones Well-Being Institute, Kroger Health, Wharton Neuroscience Initiative, and Imaginator Academy.

These influential organizations are integral to the initiative’s success, offering diverse perspectives and invaluable insights.

brain health

Focusing on Chronic Conditions that Impact Cognitive Health

Recognizing the importance of promoting brain health for Alzheimer’s and cognitive impairment prevention, as well as broader national interests such as economic growth and community development, the Collaborative focuses on addressing chronic conditions that increase the risk of cognitive impairment. These include social isolation, obesity, diabetes, hypertension, sleep deprivation, and hearing loss.

Among its initiatives, the Collaborative collaborates with HERO Health and Mercer to develop a Brain Health Best Practices Scorecard. This tool will furnish organizations with knowledge and resources to integrate brain health into their competitive strategy, identify areas for improvement, and monitor progress over time.

“We are excited to collaborate with numerous innovative organizations in advancing practices and programs for optimizing brain health in workplaces and communities,” remarked Sarah Lenz Lock, Senior Vice President for Policy and Brain Health and Executive Director of the Global Council on Brain Health. “This initiative adopts a holistic approach to promoting brain health adaptable to various environments, be it at work or elsewhere.”

“At GN our mission is to bring people closer to what matters most to them. So, we are truly honored to align our efforts with UsAgainstAlzheimer’s and the Business Collaborative for Brain Health. We are really proud to contribute to a world where brain health is prioritized and the link between auditory health and cognitive function is recognized and acted upon. Together, we are not only combating the risks associated with Alzheimer’s and dementia, but we are also proactively creating environments that support cognitive resilience throughout all stages of life”

–Alex Costa, Brainworks Director, GN Group

By participating in this pioneering initiative, companies seize the opportunity to lead in shaping solutions benefiting not only their financial performance but also extending the healthy and productive years of their employees. Together, the Collaborative aims to revolutionize how brain health is perceived and supported, paving the way for a future where individuals not only live longer but also live healthier lives, both physically and cognitively.

For more information about the Business Collaborative for Brain Health and the Brain Health Best Practices Scorecard, click here.


About UsAgainstAlzheimer’s
UsAgainstAlzheimer’s is engaged in a relentless pursuit to end Alzheimer’s, the sixth leading killer in America. Our work centers on prevention, early detection and diagnosis, and equal access to treatments regardless of gender, race, or ethnicity. To achieve our mission, we give voice to patients and caregivers while partnering with government, scientists, the private sector, and allied organizations — the people who put the “Us” in UsAgainstAlzheimer’s.

About AARP
AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health security, financial stability and personal fulfillment.

AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation’s largest circulation publications, AARP The Magazine and AARP Bulletin.

AARP co-founded the Global Council on Brain Health, an independent collaborative created to provide trusted information on how people can maintain and improve their brain health.

About GN Group
GN brings people closer through our leading intelligent hearing, audio, video, and gaming
solutions. Inspired by people and driven by innovation, we deliver technology that enhance the senses of hearing and sight. We help people with hearing loss overcome real-life challenges, improve communication and collaboration for businesses, and provide great experiences for audio and gaming enthusiasts.

GN was founded more than 150 years ago with a vision to connect the world. Today, inspired by our strong heritage, GN touches more lives than ever with our unique expertise and the broadest portfolio of products and services in our history – bringing people closer to what is important to them.

We market our solutions with the brands Jabra, ReSound, SteelSeries, Beltone, Interton, BlueParrott, Danavox, and FalCom in 100 countries. Founded in 1869, GN Group employs more than 7,000 people and is listed on Nasdaq Copenhagen (GN.CO). 

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