Stäfa, Switzerland / Valencia, California – Phonak and its sister brand and partner Advanced Bionics (AB) proudly sponsor Rally Caps. This heartwarming family film highlights the power of teamwork, friendship, and breaking down the stigmas associated with hearing loss.
Directed by Lee Cipolla, Rally Caps is a moving coming-of-age film adapted from the book by father-daughter duo Stephen J. Cutler and Jodi Michelle Cutler. Based on a true story, the film centers around a young boy, Jordy, who is seriously injured during a youth baseball tryout. At summer camp, he bonds with Lucas, a deaf boy who uses a hearing aid on one side and recently had cochlear implant surgery on the other. Their friendship becomes the driving force as the pitcher-catcher duo leads their team in the camp championship game.
While centered around baseball, Rally Caps delves deeply into important social issues like mental health, bullying, and the stigma surrounding hearing loss, offering a powerful message about overcoming life’s challenges. Starring Academy Award nominee Judd Hirsch, Amy Smart, and Carson Minniear, the film will be released for home entertainment worldwide on September 10, 2024.
“Phonak and our partner AB are dedicated to raising awareness about hearing loss and hearing health. Through this sponsorship, we’re helping to shine a light on a community and culture that have been underrepresented”
–Oliver Frank, Vice President of Phonak Global Marketing
“Rally Caps is about more than just baseball. We hope this film will spark conversations about the importance of representation and inclusivity, especially among young people and families living with hearing loss,” added Sarah Downing, Audiologist and Vice President of Advanced Bionics Global Marketing.
Beyond raising awareness, Rally Caps showcases the life-changing impact of hearing devices. By featuring characters who use Phonak Sky Marvel Link, Roger On remote microphone, and Advanced Bionics Sky Marvel cochlear implant system, the film normalizes hearing technology and highlights its role in enhancing communication and understanding.
The film was produced by Lee Cipolla, Katherine Borda, William Garcia, Amy Williams, Stephen J. Cutler, Jodi Michelle Cutler, and Curtis Pride. It is distributed by BMG-Global, a leader in family-friendly content.
Watch the official trailer for Rally Caps below and pre-order your copy today to experience this inspiring story firsthand. The film is also available for streaming on Fandango at Home, Hoopla, iTunes, Google Play, and iNDEMAND.
About Phonak
Life is on. Since 1947, Phonak has been dedicated to improving the quality of life for people with hearing loss. Seventy-five years later, our passion for creating life-changing hearing solutions that help people thrive physically, socially, and emotionally remains strong. By offering the industry’s broadest portfolio of hearing solutions, we are committed to creating a world where “life is on” for everyone. At Phonak, innovation is not limited to products. We work to change the conversation surrounding hearing loss by combating the stigma of hearing aids and promoting the connection between hearing and overall health.
About Advanced Bionics
Advanced Bionics is a global leader in developing hearing solutions for individuals with severe-to-profound hearing loss who no longer benefit from hearing aids. Founded in 1993 and a subsidiary of the Sonova Group since 2009, AB develops cutting-edge cochlear implant technology that enables recipients to hear their best. AB and Phonak have formed a unique collaboration, continuously combining technologies to deliver unmatched hearing solutions. With sales in more than 50 countries, AB’s talented global team is committed to patient care, integrity, and superior performance.
Source: Phonak, AB
