MILAN, ITALY – Amplifon, the global leader in hearing services and solutions, has launched its new global holiday campaign, The Wish, celebrating the role of listening as one of the most meaningful gifts we can offer our loved ones.
The campaign features photographic stories of a grandmother and her grandson, a father and daughter, and a couple sharing a moment of connection—scenes that underscore how being truly heard can deepen relationships during the holidays. Each image captures the instant a gift is opened, emphasizing the warmth, intimacy, and emotion created when people feel understood.
The Wish aligns with Amplifon’s broader mission to enhance quality of life through advanced hearing solutions, personalized care, and global awareness initiatives, including its ongoing Listen Responsibly project. According to the World Health Organization, approximately 1.5 billion people worldwide experience some form of hearing loss, a number projected to rise to 2.5 billion by 2050.
The campaign, created together with Accenture Song Italia and featuring photographs by Karim Fortunato and Mariano Legname García in collaboration with El Nene Del Globo Rojo / Ale Burset production house, is available on social and digital platforms in Italy, Spain, France, Germany, Portugal, Belgium, the Netherlands, Switzerland, Great Britain, Poland, Hungary, the US, Canada, Australia, New Zealand, and Latin America, and can also be seen on the streets of Milan.
About Amplifon
Amplifon, the global leader in the retail hearing care market, makes it possible to rediscover all the emotions of sound. More than 20,000 Amplifon employees worldwide are committed every day to understanding the unique needs of each customer, offering exclusive, innovative, and highly personalized products and services to ensure the best solution and an extraordinary experience for everyone.
The Group, with annual revenues of over €2.4 billion, operates through a network of more than 10,000 specialized centers in 26 countries and 5 continents. For more information about the Group, visit https://corporate.amplifon.com.
Source: Amplifon
